SEOUL, November 28 (AJP) - The iconic sound of charity bells has returned to the streets of South Korea, but this year, the tradition comes with a modern upgrade.
The Salvation Army Korea signaled the start of its fundraising season on Nov. 28 at Gwanghwamun Square. The launch event featured a ceremonial bell-ringing attended by Seoul Mayor Oh Se-hoon and Salvation Army Commander Kim Byung-yoon.
Now in its 97th year, the year-end Red Kettle campaign will operate at approximately 300 locations across the country. Adapting to a cashless society, the organization has introduced an NFC-based "One-Tag Smart Donation" system this year, allowing passersby to make donations instantly via smartphone.
reporter
Cho Bo-hee
jobo@ajupress.com
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