NewJeans drop social media moniker ahead of comeback after legal dispute

SEOUL, December 1 (AJP) - K-pop girl group NewJeans has deleted their short-lived social media account used during their dispute with management agency ADOR, sparking anticipation for their impending comeback.

The account under the name of "NJZ," which served as the quintet's main channel to communicate with fans, is no longer accessible as of Monday.

The girls created the account earlier this year under their own new name to rebrand themselves amid escalating tensions with ADOR, following their decision to terminate their contract with the agency over alleged breaches of obligation and negligence.

But after a court in October upheld ADOR's exclusive contract with the girls as valid, they expressed their intention to return to the agency, effectively ending the legal battle.

Meanwhile, Min Hee-jin, the former ADOR CEO who mentored NewJeans, recently launched a new agency, signaling her move toward an independent path.

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