SEOUL, December 18 (AJP) - More motorists are showing increased interest in imported cars, according to a survey by the Korea Automobile Importers & Distributors Association (KAIDA) released on Thursday.
The association surveyed about 1,500 motorists and found that the majority of respondents or 66.3 percent held a favorable view of imported cars, while only 4.9 percent gave a negative response. The rest were neutral.
The main reasons cited were the growing presence of imported cars (37.1 percent), comparable prices to South Korean brands (17.7 percent), better quality and performance (12.9 percent), and respect for personal choice (9.1 percent).
When asked why they bought imported cars, most respondents cited quality, durability, and driving performance, with those who already owned imports expressing more favorable views.
More than three in 10 consumers planning to buy a new car within the next two years said they are considering an imported brand.
"Imported cars are becoming common options for many," a KAIDA official said, adding that they may spur competition and help raise overall quality in the auto market.
The association surveyed about 1,500 motorists and found that the majority of respondents or 66.3 percent held a favorable view of imported cars, while only 4.9 percent gave a negative response. The rest were neutral.
The main reasons cited were the growing presence of imported cars (37.1 percent), comparable prices to South Korean brands (17.7 percent), better quality and performance (12.9 percent), and respect for personal choice (9.1 percent).
When asked why they bought imported cars, most respondents cited quality, durability, and driving performance, with those who already owned imports expressing more favorable views.
More than three in 10 consumers planning to buy a new car within the next two years said they are considering an imported brand.
"Imported cars are becoming common options for many," a KAIDA official said, adding that they may spur competition and help raise overall quality in the auto market.
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