BTS Comeback D-45: From humble beginning to a career build on accumulation

By Joonha Yoo Posted : February 4, 2026, 10:43 Updated : February 4, 2026, 10:43
This photo captured from official BTS Youtube show members performing in front of Sungnyemun Gate Photo captured from BTS official youtube channel
This photo captured from official BTS Youtube show members performing in front of Sungnyemun Gate (Photo captured from BTS' official youtube channel)

Editor’s Note — As BTS prepares to return as a full seven-member act with a new album set for March 20 and an open-stage performance at Gwanghwamun on March 21, following a near four-year hiatus for rotational military service, AJP revisits the group’s 13-year trajectory. This series reexamines BTS’s history, music, performance identity and enduring appeal. The first installment traces the group’s roots and early growth.

SEOUL, February 04 (AJP) - It took nearly two years after their 2013 debut for BTS — short for Bangtan Sonyeondan, meaning “bulletproof boy scouts” — to secure their first win on a Korean music show. What followed was not a sudden ascent, but a career built through steady accumulation: album by album, market by market, audience by audience.
 
This photo captured from the official Mnet K-pop youtube channel show members of BTS showcasing their debut track for the first time photo captured from Mnet K-pop youtube channel
This photo captured from the official Mnet K-pop youtube channel show members of BTS showcasing their debut track for the first time (photo captured from Mnet K-pop youtube channel)

BTS debuted on June 13, 2013, with the single album 2 Cool 4 Skool. The title track “No More Dream” failed to break into the upper tiers of major domestic digital charts and did not earn a music show trophy. The album peaked at No. 5 on the Gaon Album Chart, now known as the Circle Chart.

In the early phase, BTS placed less emphasis on short-term chart performance than on momentum through continuous releases. Following O!RUL8,2? later in 2013, the group released Skool Luv Affair and its first full-length album Dark & Wild in 2014, forming what would later be called the “school trilogy.” 

While these releases remained distant from Korea’s mainstream digital charts, the group’s fan base expanded steadily. Internationally, BTS began to register on niche overseas rankings, including Billboard’s World Digital Song Sales chart.
Between 2014 and 2015, BTS embarked on its first solo concert tour, The Red Bullet Tour, which ran from October 2014 to August 2015 across 18 cities in Asia, Australia, North America and South America. The tour is now widely viewed as a precursor to the group’s later global touring scale.
 
This photo captured from Picnic Live show members of BTS performing I Need U Photo captured from Official youtube channel of Picnic Live
This photo captured from Picnic Live show members of BTS performing 'I Need U' (Photo captured from Official youtube channel of Picnic Live)

The release of “I NEED U” on April 29, 2015, marked BTS’s first music show win. Promotions continued with “RUN” and “Fire,” during which public recognition rose incrementally rather than explosively. In 2016, the group released WINGS, its first million-selling album. The title track “Blood Sweat & Tears” achieved an all-kill on domestic digital charts, topping real-time rankings across Melon, Genie, Mnet and Naver Music shortly after release.

The song claimed six music show victories and topped the Gaon Digital Chart. At the 2016 Mnet Asian Music Awards, “Blood Sweat & Tears” won Best Male Dance Performance, while BTS received Artist of the Year — cementing the group’s position at the top of the domestic market and laying the groundwork for expansion into the U.S. charts, including their first entry on the Billboard 200.
 
This photo captured from Mnet K-pop youtube channel show members of BTS performing their title track Blood Sweat  Tears for the first time Photo captured from Mnet K-pop youtube channel
This photo captured from Mnet K-pop youtube channel show members of BTS performing their title track Blood Sweat & Tears for the first time (Photo captured from Mnet K-pop youtube channel)

From 2017, BTS consolidated album-level success with the Love Yourself series — Her, Tear and Answer. During this period, the group repeatedly posted high rankings on the Billboard 200, signaling a sustained presence rather than a one-off crossover.

A decisive turning point came on Aug. 21, 2020, with the release of “Dynamite,” which debuted at No. 1 on the Billboard Hot 100. Subsequent singles “Butter” and “Permission to Dance” also topped the chart, establishing BTS as a K-pop act with multiple Hot 100 No. 1 singles.

Streaming metrics underscore the group’s reach. As of Nov. 26, 2025, BTS had accumulated 45 billion total streams on Spotify, earning a Guinness World Records title as the most-streamed male group on the platform. Key contributors included “Dynamite,” “Boy With Luv” and “My Universe.”
 
This photo captured from Bangtan TV youtube channel show members performing Butter at  68thGrammy Award Photo captured from Bangtantv youtube channel
This photo captured from Bangtan TV youtube channel show members performing Butter at 68thGrammy Award (Photo captured from Bangtantv youtube channel)

Live performance has been another pillar of growth. BTS expanded into stadium tours across North America and Europe, drawing millions of attendees and consistently ranking among the top artists in global tour revenue. Between 2021 and 2022, the group staged the Permission to Dance on Stage concert series in cities including Seoul and Las Vegas. Earlier, in 2019, the concert film Love Yourself in Seoul was screened exclusively in theaters across 102 countries.

Looking ahead, a new world tour spanning 34 cities and 80-plus shows is planned for 2026 and 2027, following the release of the group’s upcoming full-length album ARIRANG.

BTS’s lineup has remained unchanged since debut. The group consists of RM (leader), Jin, SUGA, j-hope, Jimin, V and Jungkook — all of whom have songwriting, composition and production credits. Each member has also released official solo albums or singles during the group’s hiatus.
 
This photo captured from Logomyway show latest Bts logo and Army logo Photo captured from Logomyway
This photo captured from Logomyway show latest Bts logo and Army logo (Photo captured from Logomyway)

The official fan club, ARMY, was established on July 9, 2013. Often described as standing for “Adorable Representative M.C. for Youth,” the fandom has demonstrated organized participation across album sales, streaming and touring — patterns that have consistently aligned with the group’s chart performance.

At debut, BTS did not command Korea’s main charts. Over time, however, the group accumulated achievements across albums, touring and streaming, building a record that expanded from domestic recognition to sustained global presence.
The next installment will examine the individual career paths and records of each BTS member.
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