On a bread ride in Daejeon

by Han Jun-gu Posted : February 9, 2026, 19:09Updated : February 9, 2026, 19:09
Ahn Seong-woo driver of Daejeon Bread Taxi holds bread plushies in front of his vehicle at Tanbang Station Daejeon Feb 3 2026 AJP Han Jun-gu
Ahn Seong-woo, driver of Daejeon Bread Taxi, holds bread plushies in front of his vehicle at Tanbang Station, Daejeon, Feb. 3, 2026. AJP Han Jun-gu

SEOUL, February 03 (AJP) - At exactly 1 p.m., a gray sedan rolled up in front of Exit 4 of Tanbang Station, Daejeon city of South Korea.

Out stepped driver An Seong-woo — with two bread-shaped plushies tucked under his arms and a smile warm enough to melt butter. That’s how our “Bread Vatican pilgrimage,” officially known as the Daejeon Bread Taxi Tour, began.

He had arrived early that morning to scout parking spots for customers who drove in. A small detail, maybe. But on this tour, small details are everything.
 
A list of bakeries selected by driver Ahn Seong-woo is displayed inside the Daejeon Bread Taxi Daejeon Feb 3 2026 AJP Han Jun-gu
A list of bakeries selected by driver Ahn Seong-woo is displayed inside the Daejeon Bread Taxi, Daejeon, Feb. 3, 2026. AJP Han Jun-gu

Inside the taxi, bread plushies and Sungsimdang character dolls were everywhere. On the back of the passenger seat hung a laminated guide explaining Daejeon's "bread capital" reputation — complete with tips on reheating pastries at home. Air fryer? Microwave? Defrost first? Ahn had answers to all of it.

Before the engine even started, it was clear: this wasn't just a ride. It was a carefully curated bread experience.
 
Bread-shaped plushies are displayed inside the Daejeon Bread Taxi Daejeon Feb 3 2026 AJP Han Jun-gu
Bread-shaped plushies are displayed inside the Daejeon Bread Taxi, Daejeon, Feb. 3, 2026. AJP Han Jun-gu

As we pulled away, An explained how the route works.
He personally tastes every bread. Checks prices. Inspects interiors. Verifies hygiene. Studies customer reviews. Only then does a bakery make the cut.

Routes change depending on who books and what they want. Today's lineup included Mimi Dessert, famous for Dubai-style chewy cookies; Sungsimdang, Daejeon's bread legend; Mongsim, winner of the Daejeon Bread Festival; Jeongdong Munhwasa; and one "secret" bakery he refused to name.

Our job was simple: pick up the bread he had already reserved and listen.
 
The owner of Mongsim presents madeleines at the bakery in Daejeon Feb 3 2026 AJP Han Jun-gu
The owner of Mongsim presents madeleines at the bakery in Daejeon, Feb. 3, 2026. AJP Han Jun-gu
 
Exterior view of Mongsim bakery in Daejeon Feb 3 2026 AJP Han Jun-gu
Exterior view of Mongsim bakery in Daejeon, Feb. 3, 2026. AJP Han Jun-gu
 
Packaged bread products are displayed for sale at Jeongdong Munhwasa in Daejeon Feb 3 2026 AJP Han Jun-gu
Packaged bread products are displayed for sale at Jeongdong Munhwasa in Daejeon, Feb. 3, 2026. AJP Han Jun-gu
 
Exterior view of Jeongdong Munhwasa in Daejeon Feb 3 2026 AJP Han Jun-gu
Exterior view of Jeongdong Munhwasa in Daejeon, Feb. 3, 2026. AJP Han Jun-gu

At each shop, An turned into a walking encyclopedia — explaining signature menus, owners' stories, ingredient choices, and even which pastries travel best.

At Mimi Dessert, people recognized him instantly. Customers waved. Some asked for business cards. A group of students squealed when they spotted him.

He wasn't just a driver. He was the bread guy.
 
Customers react with excitement upon seeing driver Ahn Seong-woo at a bakery in Daejeon Feb 3 2026 AJP Han Jun-gu
Customers react with excitement upon seeing driver Ahn Seong-woo at a bakery in Daejeon, Feb. 3, 2026. AJP Han Jun-gu
 
Various desserts are displayed at Mimi Dessert in Galma-dong Daejeon Feb 3 2026 AJP Han Jun-gu
Various desserts are displayed at Mimi Dessert in Galma-dong, Daejeon, Feb. 3, 2026. AJP Han Jun-gu
 
A customer enters Mimi Dessert bakery in Daejeon Feb 3 2026 AJP Han Jun-gu
A customer enters Mimi Dessert bakery in Daejeon, Feb. 3, 2026. AJP Han Jun-gu

In-car dining, bakery edition

Then came the highlight: in-car dining.
Behind the front seats were fold-down tables — just like airplane trays. Pull one out, and suddenly cup holders appeared, side panels extended, and extra space opened up for napkins and wipes. An said he tested eight different products before choosing this one.

Once the bread arrived, he laid out knives, forks, spoons, water and drinks. Then came the extras: balsamic oil, butter and cream cheese — matched carefully to each pastry.

"This one goes best with butter."
"That one needs cream cheese."
"This one, try plain first."

We ate fresh bread right there in the taxi.
When crumbs fell, Ahn pulled out a cordless vacuum. "Please drop as many crumbs as possible," he joked.

Everything was ready. Nothing was accidental. It felt like a moving bakery café.
 
A foldable table is installed inside the Daejeon Bread Taxi Daejeon Feb 3 2026 AJP Han Jun-gu
A foldable table is installed inside the Daejeon Bread Taxi, Daejeon, Feb. 3, 2026. AJP Han Jun-gu

No waiting, no stress — just cake

Next stop: Sungsimdang inside Lotte Department Store.

We were there for Strawberry Siru cakes — famous for requiring hours of waiting. But An had already reserved them. Instead of lining up for half a day, we walked straight to checkout. Five minutes later, cake in hand.

For travelers, that alone felt like winning the lottery.
 
Customers shop for bread at Sungsimdang Lotte Department Store in Daejeon Feb 3 2026 AJP Han Jun-gu
Customers shop for bread at Sungsimdang Lotte Department Store in Daejeon, Feb. 3, 2026. AJP Han Jun-gu
 
Strawberry Siru cakes are displayed for sale at Sungsimdang Lotte Department Store location in Daejeon Feb 3 2026 AJP Han Jun-gu
Strawberry Siru cakes are displayed for sale at Sungsimdang Lotte Department Store location in Daejeon, Feb. 3, 2026. AJP Han Jun-gu
 
A customers Bread Cart is filled with various breads from Sungsimdang Lotte Department Store Daejeon Feb 3 2026 AJP Han Jun-gu
A customer's Bread Cart is filled with various breads from Sungsimdang Lotte Department Store, Daejeon, Feb. 3, 2026. AJP Han Jun-gu
 
The final stop was the "secret" bakery.

No signboard. No big crowds. Just a quiet alley filled with the smell of roasting coffee and fresh bread.

We bought whole wheat campagne and sipped omija tea made with house-made syrup. Sweet. Tart. Refreshing. Perfect with bread.

It felt like a hidden ending scene — the kind you only reach if you take the long way.
 
Interior view of an undisclosed bakery selected by driver Ahn Seong-woo in Daejeon Feb 3 2026 AJP Han Jun-gu
Interior view of an undisclosed bakery selected by driver Ahn Seong-woo in Daejeon, Feb. 3, 2026. AJP Han Jun-gu
 
Bread products are displayed at an undisclosed bakery selected by driver Ahn Seong-woo in Daejeon Feb 3 2026 AJP Han Jun-gu
Bread products are displayed at an undisclosed bakery selected by driver Ahn Seong-woo in Daejeon, Feb. 3, 2026. AJP Han Jun-gu
 
Omija tea and cookies from an undisclosed bakery selected by driver Ahn Seong-woo are displayed in Daejeon Feb 3 2026 AJP Han Jun-gu
Omija tea and cookies from an undisclosed bakery selected by driver Ahn Seong-woo are displayed in Daejeon, Feb. 3, 2026. AJP Han Jun-gu

Two hours later, the tour wrapped up.

An handed us a Bread Tour Certificate. It read, like an award: "Certified to have participated in the bread tour, eaten deliciously and abundantly, and completed it excellently."

We laughed. We took photos. We carefully packed our bread.

Then An drove us back to our parked car. We said goodbye with arms full of pastries and bags heavy with memories.
 
Ahn Seong-woo demonstrates the Bread Cart at Sungsimdang Lotte Department Store Daejeon Feb 3 2026 AJP Han Jun-gu
Ahn Seong-woo demonstrates the Bread Cart at Sungsimdang Lotte Department Store, Daejeon, Feb. 3, 2026. AJP Han Jun-gu
 
Ahn Seong-woo explains bread products at Sungsimdang Lotte Department Store Daejeon Feb 3 2026 AJP Han Jun-gu
Ahn Seong-woo explains bread products at Sungsimdang Lotte Department Store, Daejeon, Feb. 3, 2026. AJP Han Jun-gu

A warm, sweet ride

For two hours, Daejeon became a moving bakery. And a taxi became a tiny, rolling café.
We left full. We left smiling. We left smelling faintly of butter and coffee.
And honestly? We'd do it again in a heartbeat.
 
Ahn Seong-woo presents a Bread Tour Certificate to reporters in Daejeon Feb 3 2026 AJP Han Jun-gu
Ahn Seong-woo presents a Bread Tour Certificate to reporters in Daejeon, Feb. 3, 2026. AJP Han Jun-gu
 
Bread Tour Certificate made by Ahn seong-woo
Bread Tour Certificate made by Ahn seong-woo