HYBE posted its highest annual revenue since its founding, with sales up about 18% from a year earlier. The company said its “multi-home, multi-genre” strategy aimed at global markets and strong growth in concert revenue drove the expansion. Operating profit fell year over year as HYBE reflected costs tied to upfront investment for mid- to long-term growth and changes to its profit structure.
On a consolidated basis, HYBE’s 2025 revenue totaled 2.6499 trillion won, led by performance results. HYBE held 279 global events last year — 250 concerts and 29 fan meetings — generating 763.9 billion won in performance revenue, up about 69% from the prior year.
HYBE said the momentum helped it climb five spots to No. 4 worldwide in Billboard’s “Top Promoter” category in the “2025 Boxscore Year-End Report,” placing it among the “big four.” Of the four K-pop acts listed in Billboard’s “2025 Top Tours,” three — j-hope, Seventeen and Enhypen — were HYBE Music Group artists, the company said.
Despite a broader adjustment in the album market, HYBE said it maintained its influence in 2025. On the annual Circle Chart, cumulative sales were about 19.6 million albums, with an estimated market share of about 30%. HYBE Music Group artists logged a combined 3.7 billion streams, and their share on the “Global Spotify 200” was 3%. Digital music accounted for about 37% of HYBE’s total recorded-music revenue in 2025.
Weverse, HYBE’s global superfans platform, turned profitable for the year after restructuring its revenue model and improving operating efficiency. HYBE said results were supported by adding more artists, upgrading e-commerce operations and expanding digital businesses. The company expects further improvement this year as BTS resume group activities and as e-commerce and digital businesses grow.
HYBE’s 2025 consolidated operating profit was 49.9 billion won, down about 73% from a year earlier. The decline reflected early-stage investment tied to new artist debuts and one-time costs from business restructuring.
HYBE cited debuts by multiple artists, including Japan’s aoen, South Korea’s CORTIS and Latin act SANTOS BRAVOS, which concentrated initial costs. HYBE said aoen’s debut single “The Blue Sun_” topped Oricon’s daily chart, CORTIS became a million-seller in its first year, and SANTOS BRAVOS sold out a 10,000-seat debut concert, with 70,000 people watching online.
HYBE also reflected one-time costs tied to operational efficiency efforts. In North America, it is reorganizing to reduce volatility from a management-centered structure and shift toward a label-centered IP business model. After a conservative review of asset values aligned with the new structure, HYBE recognized about 200 billion won in impairment losses in nonoperating profit and loss in the fourth quarter, including in its management business. The company said the loss is an accounting item with no cash outflow. HYBE said the move was intended to improve accounting transparency and predictability, and that given HYBE America’s strengthened fundamentals, the risk of additional large write-downs appears limited. HYBE expects the effects of these steps to translate into a meaningful rise in profitability starting this year.
HYBE pointed to the global impact of its label-centered model through the example of KATSEYE. As of the fourth quarter of last year, KATSEYE surpassed 36 million monthly listeners on Spotify, HYBE said, the highest figure among girl groups worldwide. The title track “Gabriela” has charted on the Billboard Hot 100 for 28 consecutive weeks, and the group recently placed two songs in the top 30 at the same time — a first for a girl group since Destiny’s Child, HYBE said. Its first solo tour, “The Beautiful Chaos Tour,” sold out all dates, and per-capita spending on tour merchandise exceeded that of existing pop artists, the company said.
HYBE said it plans to expand its influence in the global music market this year. BTS are set to release their fifth full-length album, “Arirang,” on March 20. The group’s first full-member album in about four years will be followed by HYBE’s largest world tour to date, the company said. A schedule has been confirmed for 82 shows in 34 cities worldwide — the largest ever for a single K-pop artist tour — with additional dates in Japan and the Middle East to be announced later.
In South Korea, a new girl group is scheduled to debut this year. In North America, HYBE plans to launch a follow-up global girl group based on KATSEYE’s formula. It is also accelerating preparations for a local boy group project in collaboration with multi-platinum producer Ryan Tedder, a four-time Grammy Award winner. HYBE said it will also introduce new IP combining storytelling and music through the Alan’s Universe project, which has 100 million YouTube subscribers, and plans to run projects tailored to local culture in India.
HYBE also unveiled a new three-year shareholder return plan. It said it will introduce a “minimum dividend” guaranteeing at least 500 won per share, which it described as a first for a K-content company. HYBE will also change its dividend benchmark from net profit to consolidated free cash flow to better reflect cash generation and reduce volatility from noncash gains and losses. Under the new standard, HYBE plans to use up to 30% of free cash flow as return resources from 2025 through 2027.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.