Marketed under the slogan “Quality Reinvented,” the company described the Prestigio 14 as a flagship that brings together 55 years of craftsmanship and technology development, aiming to improve distance, forgiveness, feel and design.
At a new-product launch media day held March 18 at Club D Cheongdam in Seoul’s Gangnam district, Majesty Golf CEO Jeong Byeong-ho said the company has “devoted itself to making the best golf clubs for 55 years” and is “redefining what quality means in the golf world” with the Prestigio 14. “This product is the result of our team’s relentless pursuit of perfection,” he said.
A key element of the new model is a premium material the company calls Hyperion Titanium II. Majesty Golf said its strength and rebound performance allow an ultra-thin face design, creating a wider, lighter area for higher ball speed.
Kimura Hideki, the company’s chief product officer, said the design focused on boosting distance and making the clubs easier to hit for the South Korean market. He said Hyperion Titanium II was used to maximize high-rebound performance.
Kimura said all clubs share an “Optimal Core Impact” design, with a precisely tuned sweet spot in the center of the face to produce a clear impact feel. He said it also limits performance loss on off-center hits, balancing distance and forgiveness.
For fairway woods and hybrids, it said a structure using tungsten across the sole places 40% to 60% of the head’s total weight in the sole to lower the center of gravity more efficiently.
For irons, the company said it applied its most extensive nine-layer laminated badge to absorb noise at impact for a softer feel. The exterior adopts a “kirigane” style inspired by traditional decorative techniques, with fine laser-etched lines on a gold-colored head, it said.
Kim Ja-young, a former professional golfer who serves as a Majesty Golf ambassador, said she trusts the brand because it “keeps striving and growing” to make better clubs. She said once golfers have a stable swing, getting help from equipment can be a smart choice, adding that in that sense the Prestigio 14 could be an innovative club for golfers.
Majesty Golf said it will run a purchase promotion through June 30 to mark the launch. Buyers of a Prestigio 14 driver will receive logo balls and a ball case, while buyers of an iron set will receive a carrier. The company said it will also select 14 buyers by drawing and invite them to the “Majesty Invitational” tournament.
* This article has been translated by AI.
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