Toss CEO floats April Fools’ pledge to sell his home to cover rent for 100 staff

by Lee Seongjin Posted : April 1, 2026, 16:03Updated : April 1, 2026, 16:03
Lee Seung-geon, CEO of Viva Republica
Lee Seung-geon, CEO of Viva Republica (Toss). [Photo=Viva Republica]
Lee Seung-geon, CEO of Viva Republica, operator of the finance app Toss, said he plans to sell the home he lives in under his own name and use the profit to cover the full rent and loan interest for 100 Toss employees for life. With Lee known for making bold April Fools’ Day pledges in the past, attention is focused on whether he will follow through this time.

According to the industry on Tuesday, Lee wrote on an internal messenger that he would "sell the home I currently live in that I own in my personal name, and with the capital gain created through that, I want to support the full rent and interest for 100 Toss team members for life."

Lee said he has long seen it as a serious problem that some people make large profits from real estate while others struggle to get by because of housing costs. He said employees who pay rent or loan interest can enter their personal information by 9 p.m. Tuesday, and winners will be selected by lottery.

He added that starting this month, selected employees who submit a copy of their lease contract or loan agreement would receive full support for rent or loan interest until they own a home.

Based on past cases, however, it is considered likely that the pledge may not be carried out as stated. Lee has made eye-catching April Fools’ Day promises to employees before, but some were later reduced in scale or changed in how they were implemented.

In 2022, he said he would give Teslas to 20 employees, but it was changed to a plan to lend the cars to 10 employees for free for one year. Last year, he handed out hundreds of invitations for a trip to Okinawa, Japan, but support ultimately went to 100 people.

A Toss official said Lee posts messages around this time each year, but it is not clear whether this is an April Fools’ Day event. The official added that, based on past examples, Lee has often used April Fools’ Day to express gratitude to colleagues.



* This article has been translated by AI.