After opening an Instagram account on April 1, the group expanded its official social media presence at midnight on April 6 by launching accounts on YouTube, X, Facebook and TikTok, kicking off its debut countdown.
The name AND2BLE combines “AND” and “DOUBLE,” reflecting the idea of layering different sides of oneself to broaden a sense of identity. The agency said the concept also signals the group’s direction: blending each member’s individuality into a distinct image and building it into a brand.
A newly released logo motion drew attention by visually emphasizing that identity. The repeated “AND2BLE” typography is designed to represent the combination of multiple inner selves, the agency said.
AND2BLE is YH Entertainment’s first new boy group in about four years since TEMPEST. The group has drawn strong interest even before its official debut, including appearing on real-time social media trending lists.
The group also opened a debut promotion page featuring an interactive tag-making tool. Visitors can choose three design elements to create a personalized tag by mixing styles, colors and moods, then share the finished tag with other users. The agency described it as an experiential way to extend the group’s “branding of individuality” concept.
AND2BLE is set to roll out additional content in stages ahead of its May 26 debut.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.