SEOUL, April 16 (AJP) - Samsung Electronics held its '2026 Europe Tech Seminar' in Frankfurt, Germany, from Wednesday to Thurdsay, showcasing its 2026 artificial intelligence (AI) TV and audio product lineups to European media and industry professionals.
During the event, Samsung demonstrated its 'Vision AI Companion,' an integrated TV platform that functions as a smart home hub. The platform provides real-time information on viewed content and supports tasks such as trip planning and recipe recommendations. The company also detailed its latest AI-driven picture and sound features, including 'AI Upscaling Pro' for enhancing low-resolution video, 'AI Football Mode,' and 'AI Sound Controller Pro.'
On the hardware front, Samsung highlighted its new 'Micro RGB' TV, emphasizing that it meets 100 percent of the BT.2020 color gamut standard established by the International Telecommunication Union (ITU). The 2026 OLED TV models feature 'Glare Free' technology to reduce light reflection, along with Pantone's 'ArtfulColor' certification.
Additionally, Samsung introduced an OLED gaming monitor (FG600S) with a 500Hz refresh rate, a 6K resolution monitor (G80HS), and the 'Music Studio' Wi-Fi speaker series, which supports 3D surround sound.
"By applying advanced AI technology across our entire lineup, from premium to entry-level models, we will usher in an era of AI TV popularization for everyone," said Lee Heon, Executive Vice President of Samsung Electronics' Visual Display Business.
Samsung has hosted tech seminars annually since 2012 to present its latest technologies to global video and audio experts.
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