The promotion will run in three phases: a pre-reservation period from the 24th through the 30th; the main event from May 1 to 17; and an encore period from May 18 to 31 with additional benefits. Store officials said the monthlong structure is intended to spread out customer visits and broaden purchase options.
The renovation focused on strengthening hands-on, experience-based displays, the store said. The home-appliance retail sector has been moving beyond simple sales floors toward more interactive shopping, and premium appliances are widely seen as more likely to be purchased after in-person demonstrations.
During the event, the store will offer tailored benefits aimed at wedding, moving and new-home customers. It said support will be available for wedding and move-in package purchases, and multi-item buyers can receive benefits worth up to 6.5 million won. Gifts by purchase amount and benefits tied to appliance subscription services are also included.
Subscription services, which reduce upfront costs and include maintenance over a set period, have been gaining demand, the article said. Industry observers say subscription-style consumption is spreading, particularly for higher-priced appliances, reshaping buying patterns.
The store will also run Family Month promotions reflecting demand for gifts for parents and family purchases, with benefits centered on essential appliances such as refrigerators, washing machines and air conditioners, it said.
More broadly, South Korea’s appliance retail market is strengthening omnichannel strategies that combine online and offline shopping. As consumers increasingly research products online and then visit stores to try them before buying, manufacturer-run outlets are expanding in-store experience and consultation functions.
“Through the renovation, we focused on improving the shopping environment and providing practical benefits tailored to Family Month demand,” the store said. Details are available by contacting the store.
* This article has been translated by AI.
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