At The One Show, the campaign received top honors in the Intellectual Property & Product Design category and the Experimental & Research and Development category. At Spikes Asia, it won bronze in the Innovation category.
Vision Pulse is an advanced driving safety technology that uses ultra-wideband, or UWB, signals to detect the location of nearby obstacles in real time to assist drivers. When a vehicle, driver or pedestrian carries a UWB device, the system exchanges signals and issues warnings to both sides if a collision is expected.
Because it uses ultra-wideband signals in the gigahertz range, the company said interference is low and diffraction and penetration performance are strong. That allows the system to identify an object’s precise location within about 10 centimeters, within a radius of about 100 meters, even in obstacle-heavy areas such as urban intersections.
Hyundai and Kia piloted the technology with kindergarten children and buses as part of a campaign aimed at improving school commute safety, and released a video of the project in January.
To make the device easy for children to carry, the companies produced the UWB module as a guardian-character key ring. The key ring also functions as a sleep mood light, designed so children naturally connect it to power at bedtime, enabling charging.
Judges at The One Show and Spikes Asia cited the campaign’s cost efficiency and scalability through integration with an existing digital key ecosystem, and its use of technology to address a real-world safety issue.
Hyundai Motor Group has also expanded UWB applications to industrial settings. It is running a demonstration project to help prevent collisions between forklifts and workers by applying Vision Pulse to a production line at Kia’s PBV Conversion Center in Hwaseong, Gyeonggi Province, last year.
Hyundai Motor said it signed a memorandum of understanding with the Busan Port Authority in October last year and plans to verify the technology through demonstration projects aimed at preventing collisions between industrial mobility equipment and workers at Busan Port terminals and nearby logistics areas.
A Hyundai and Kia official said the back-to-back wins at The One Show and Spikes Asia reflected recognition of the companies’ commitment to solving social problems by combining advanced technology with creativity.
* This article has been translated by AI.
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