KB Kookmin Bank said on the 28th it has expanded its “KB Hope Finance Center,” which supports financially vulnerable customers seeking to get back on their feet, to major hubs nationwide.
Following openings in Seoul and Incheon in February, the bank has launched additional centers in Daegu, Daejeon and Busan.
To mark the expansion, an event was held on the 27th at the Seoul center on the second floor of KB Kookmin Bank’s Sangdo-dong Comprehensive Financial Center, attended by Financial Services Commission Chairman Kim Byoung-hwan, Lee Chang-kwon, head of the Future Strategy Division at KB Financial Group, and Song Yong-hoon, executive vice president of KB Kookmin Bank’s Credit Management Group, among others.
The KB Hope Finance Center is positioned as a leading banking model for inclusive finance, offering debt restructuring and credit counseling services, including guidance on debt relief programs and support schemes for low-income borrowers. The bank said it has introduced an in-house “post-loan management AI agent” developed by KB Financial Group to improve efficiency.
The bank also operates a “mind care counseling service” funded by KB Kookmin Bank donations in partnership with the Korea EAP Association. Through 943 affiliated counseling centers nationwide, the program provides professional psychological counseling to customers who receive debt adjustment counseling from the Credit Counseling & Recovery Service, aiming to support emotional stability and a return to daily life. The Korea EAP Association is a nonprofit incorporated association established in 2005 and described as the country’s first specialized EAP (employee assistance program) organization.
A KB Kookmin Bank official said the bank hopes customers struggling with debt will receive practical help through the centers, adding that it will continue to fulfill its social responsibility through inclusive finance initiatives.
* This article has been translated by AI.
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