Lotte Samdong Welfare Foundation Donates Gift Boxes to Ulsan Children, Funds Founder’s Schools

The Lotte Samdong Welfare Foundation marked Family Month in May by providing support to vulnerable children in Ulsan, the hometown of the late Shin Kyuk-ho, honorary chairman of Lotte Group, and by donating to his alma maters.
 
The foundation said April 30 it held a delivery ceremony April 29 at Dongcheon Gymnasium in Jung-gu, Ulsan, for the ‘2026 Ulsan first-half Shin Kyuk-ho Lotte Pleasure Box support program’ and provided gift sets worth 120 million won for children from disadvantaged households in the city.
 
Working with the Ulsan Community Chest of Korea, the foundation selected 2,300 children registered at local children’s centers, orphanages and facilities for people with disabilities across Ulsan’s five districts and counties: Jung-gu, Nam-gu, Dong-gu, Buk-gu and Ulju County.
 
The children will receive “Pleasure Box” packages that include Lotte snacks, character-themed school supplies and Bluetooth earphones.
 
Chairwoman Jang Hye-seon said the boxes were prepared “with encouragement for children to smile more brightly, study harder and grow,” adding she hopes they will remain “a warm memory” that tells children, “Someone is cheering for me.”
 
Also on April 29, the foundation visited Eonyang-eup in Ulju County and held a separate event for students at Shin’s alma mater.
 
At the ‘Shin Kyuk-ho Lotte Alma Mater Love development fund’ ceremony at Eonyang Elementary School, the foundation donated 10 million won each to Eonyang Elementary and Samdong Elementary, for a total of 20 million won. The money will be used for student welfare and educational activities, the foundation said.
 
Eonyang Elementary plans to use the funds to buy uniforms for school sports clubs, cover competition fees and support student council activities. Samdong Elementary said it plans to provide scholarships of 200,000 won per student for all 36 students, and help cover costs for school trips and experiential learning programs.
 
At the ceremony, Jang said she believes people become “truly admirable adults” when they can share their success with others and take extra care of neighbors in need, as her maternal grandfather, the late Shin, did. She said she hopes Eonyang Elementary students will keep that meaning in mind and grow into adults who give to others.
 
The foundation said it has provided a total of 1.54 billion won through the ‘Shin Kyuk-ho Lotte Pleasure Box’ program through this year, benefiting 62,477 people. Cumulative support under the ‘Shin Kyuk-ho Lotte Alma Mater Love’ program totals 540 million won.