Samsung Display and LG Display are showcasing next-generation technologies at Display Week 2026 (SID 2026), the world’s largest display event, as they compete for leadership in the global market.
Industry officials said the exhibition runs May 5-7 (local time) at the Los Angeles Convention Center. Samsung Display is presenting under the theme “Display innovation expanded by AI,” while LG Display is highlighting “The evolution of OLED for the AI era,” outlining distinct technology road maps.
Samsung Display highlights wide-color-gamut OLED and privacy-enhanced Sensor OLED
Samsung Display is emphasizing what it calls a clear lead in picture quality and “converged” displays. It is unveiling for the first time a product combining a 3,000-nit high-brightness, wide-color-gamut OLED that supports 96% of BT.2020 with a 500-ppi organic photodiode (OPD) and its Flex Magic Pixel (FMP) privacy technology.
The company said the wide-color-gamut performance significantly exceeds the roughly 70% BT.2020 level typical of existing smartphone OLEDs. It attributed the gains to combining its low-power LEAD structure with next-generation emitting materials to improve brightness, lifespan and color accuracy at the same time.
Samsung Display also showcased a “Sensor OLED” that integrates sensing functions into the display. The 6.8-inch panel delivers 500 ppi and includes functions to measure biometric information such as heart rate and blood pressure. It also applies FMP to selectively block sensitive information from side viewing angles, strengthening privacy protection. The company positioned it as a step beyond display-only devices toward interfaces that also handle input and sensing.
Another highlight was EL-QD, a next-generation emitting technology that directly drives quantum dots with electrical signals. Samsung Display said it achieved 500 nits and increased luminance by up to 33% compared with previous approaches. Its research on improving emission efficiency was selected as an SID “distinguished paper.” The company also presented a 200-ppi stretchable display demonstrating a future user experience in which a vehicle instrument cluster can deform in three dimensions.
Lee Chang-hee, Samsung Display’s chief technology officer, said, “We are pleased to introduce the company’s latest technologies and R&D achievements to leading scholars and industry experts through SID 2026.” He added, “Samsung Display will continue to lead display innovation through sustained R&D and serve as a technological compass that guides customers and the market.”
LG Display debuts third-generation tandem OLED three years after starting mass production of Gen 2
LG Display is promoting an OLED strategy centered on durability and power efficiency, led by what it called the world’s first public unveiling of its “third-generation tandem OLED.” The company said it is the first disclosure of the next-generation technology three years after it began mass production of second-generation tandem OLED in 2023.
The technology stacks emitting devices to improve brightness and lifespan simultaneously, LG Display said, adding it can operate stably for more than 15,000 hours even at 1,200 nits. Compared with existing products, it cuts power consumption by 18% and more than doubles lifespan, the company said.
LG Display said it plans to expand tandem OLED applications from automotive displays to IT and mobile devices. It also unveiled P-OLED for humanoid robots for the first time, aiming at what it described as the “physical AI” market. The company said its flexible, plastic-based display can support a range of robot designs and maintain stable performance in extreme environments.
In premium products, LG Display showcased an OLED TV panel with up to 4,500 nits of brightness, a 720Hz ultra-high-refresh-rate gaming panel, and a 5K2K curved OLED. It also presented a 220-ppi high-resolution OLED and a tandem OLED for AI laptops, emphasizing lower power use and lighter designs. The company said the approach reduces thickness and weight compared with existing OLED while extending battery use by 2.3 hours through low-power performance, improving portability.
The exhibit also includes automotive display solutions optimized for software-defined vehicles, including a concept-car display featuring an extra-large 57-inch pillar-to-pillar panel and a 32-inch slidable OLED that rolls into the ceiling and lowers when in use.
Choi Young-seok, LG Display’s chief technology officer, said the company has led “world-first and best” OLED innovation based on strong R&D competitiveness. He said LG Display will continue to put customers first and, as a “technology-driven company,” strengthen leadership to guide the future display market.
* This article has been translated by AI.
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