Innocean said on the 6th that it has opened a local office in Bengaluru — often called India’s Silicon Valley — and will expand its role into a tech-based business solutions hub combining data, AI and content.
Bengaluru is a major growth center in India, home to technology companies, startups and global capability centers. Innocean India plans to build a hybrid business model at the Bengaluru office that links data- and AI-driven performance and predictive analytics with content and platform planning. It also plans to step up its role as an offshoring service hub for its global network.
India is drawing attention as a new growth market for global advertising. As of 2026, it has a population of more than 1.42 billion, making it one of the world’s largest consumer markets. According to ad-spending outlooks for major global markets, India formed a $13.8 billion market last year, up 4.6%. Growth is projected at 8% this year and 9.7% next year.
By contrast, South Korea’s ad market has been contracting. A 2024 survey on the domestic broadcasting industry released last year by the Korea Communications Commission found broadcast advertising revenue totaled 2.3073 trillion won, down 183.2 billion won, or 7.4%, from a year earlier.
Innocean India said it will expand client engagement and strengthen marketing execution, focusing on high-growth industries. Innocean established its India unit in 2005, its first overseas subsidiary, to secure footholds including Bollywood. As of last year, non-affiliate clients accounted for a share in the 30% range, and the company said it has built a growth structure based on competitiveness in external markets.
Chief Executive Officer Kim Jeong-a said the launch of the Bengaluru base is “not simply a regional expansion,” calling it “an important turning point” as Innocean evolves beyond an agency into new business areas.
* This article has been translated by AI.
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