Lotte World is enhancing its competitiveness in the theme park market by introducing tailored content in Seoul and Busan. Lotte World Adventure in Seoul has attracted 100,000 visitors through its collaboration with the game franchise MapleStory, while Busan is expanding its experiential spaces with a series of new media-based attractions.
◆ Seoul's MapleStory Experience Attracts Over 100,000 Visitors
According to Lotte World on May 12, the MapleStory collaboration "Create Your Own Character" at Lotte World Adventure in Songpa-gu, Seoul, has surpassed 100,000 visitors since its launch on March 14. This achievement comes just two months after the experience opened.
This interactive space allows visitors to scan QR codes to create game characters resembling themselves, which can then be displayed on a 10-meter-tall media tree. The experience is linked to Nexon's "MapleHands+" app, enabling users to bring their in-game characters to life offline, attracting the attention of existing fans.
Lotte World has transformed the entire area to resemble the game world, featuring photo zones with characters like Orange Mushrooms and Slimes. Additionally, a parade featuring a MapleStory-themed unit from "Ludibrium" takes place daily at 2 PM. This spring festival will continue until June 14.
◆ Busan Unveils New Attraction 'Forbidden Castle'
During the same period, Lotte World Adventure Busan is focusing on hardware expansion. On May 16, it will introduce the new media-based attraction "Forbidden Castle." This follows the launch of the large Viking ride "Pirates Swing Ship" on April 18, marking the second new facility introduced this year.
Forbidden Castle combines a 38-meter-long curved screen with a motion simulator. The vehicles carrying guests synchronize with videos of dinosaur island explorations, featuring up-and-down movements and sharp turns. This design enhances immersion by simulating the experience of dodging or colliding with massive dinosaurs.
Lotte World Busan is consistently expanding its attractions to meet visitor demand. After introducing three family attractions (Bang & Drop, Dancing Morris, Cookie Swing) in the second half of last year, it has added thrill and experiential facilities this year, bringing the total lineup to 18 attractions. Lotte World officials stated, "We plan to increase the number of attractions to 20 in the future to strengthen our competitiveness as a theme park in the Busan area."
* This article has been translated by AI.
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