Under the deal, SK AX will tailor OpenAI's flagship enterprise product to each customer's workflows and security requirements, building generative artificial intelligence into back-office systems rather than bolting it on, the company said Thursday.
SK AX CEO Kim Wan-jong and Anthony Russell, OpenAI's head of partnerships for Asia-Pacific, attended the signing ceremony.
"We aim to help clients pursue genuine AI transformation by redesigning their internal structures, work processes and governance, not merely adopting the technology," Kim said.
The agreement targets a pain point that has dogged Korean enterprises racing to embrace generative AI: the gap between pilot projects and measurable returns. SK AX flagged the rise of so-called "shadow AI," in which employees plug company data into outside chatbots without oversight, as a fresh source of security risk.
SK AX will fold ChatGPT Enterprise into its existing menu of consulting, multi-agent system integration, governance design and workforce change management, drawing on AI architects, data specialists and industry domain experts. The company is positioning itself as OpenAI's preferred channel partner for the South Korean market.
The tie-up adds to a string of OpenAI partnerships in South Korea, which the U.S. firm has called its largest paid-ChatGPT market outside the United States. OpenAI opened a Seoul office in September 2025 and has signed deals with Samsung SDS, SK Telecom and Kakao as it chases enterprise revenue in the country.
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