Paris Baguette Strengthens Southeast Asia Strategy with Indonesia Halal Certification

Paris Baguette announced on May 29 that it has received official halal certification from the Halal Product Assurance Agency (BPJPH) for all 23 of its stores in Indonesia.

The certified locations include stores in Jakarta, Tangerang, Depok, Medan, and Surabaya. Following its halal certification in Singapore, Paris Baguette is expected to accelerate its expansion in the Southeast Asian market.

Halal certification indicates compliance with Islamic law regarding the use of ingredients and standards for hygiene, production, and distribution. In the food sector, all processes from ingredient sourcing to manufacturing, storage, and distribution must meet these standards. Since 2019, BPJPH has issued final certifications based on halal determinations from the Indonesian Ulema Council (MUI).

The certification covers the entire menu, including bread, pastries, cakes, hot meals, and beverages. Paris Baguette stated that it has met halal standards across its supply chain, production, and store operations throughout Indonesia.

Indonesia has the largest Muslim population in the world, with approximately 240 million Muslims, making it a key hub in the global halal market. Securing halal certification for all its stores is seen as a strategy to enhance consumer trust and lay the groundwork for further expansion.

Earlier this year, Paris Baguette received official halal certification from the Islamic Religious Council of Singapore (MUIS) for all its stores in Singapore. Last year, it completed a halal-certified production center in Johor, Malaysia, covering 12,900 square meters. This marks a step toward establishing a comprehensive halal operational framework in Southeast Asia, from production to distribution and store management.

A representative from Paris Baguette stated, "We will continue to strengthen our products and services that reflect local consumers' lifestyles and cultural characteristics, while expanding our global customer base."

Since opening its first overseas store in Shanghai, China, in 2004, Paris Baguette has expanded to 730 stores across 15 countries. In September of last year, the company announced a $290 million investment to build a 28,000-square-meter bakery facility in Burleson, Texas, aiming for completion by 2027. This facility will serve as a production hub for the southern United States, Canada, and potentially the Latin American market.