SEOUL, May 29 (AJP) - Nike has partnered with K-pop legend BTS to launch a Nike By You customization experience and tour merchandise tied to the group's BTS WORLD TOUR "ARIRANG," Nike said Friday.
The project combines customized Nike products with tour merchandise, giving BTS fans a way to personalize apparel and accessories connected to the group's upcoming world tour.
The Nike By You experience features 10 custom graphics created specifically for BTS. The designs can be used to personalize select Nike apparel and tote bags. Nike said the graphics use bold shapes, fluid movement and custom typography to reflect the group's musical evolution and its connection with fans around the world.
The collaboration also includes Nike x BTS tour merchandise, including T-shirts, a hoodie and a Korea-only cap. The items will be sold in select cities on the "ARIRANG" world tour and online in China.
The collection references BTS' Korean heritage alongside themes of legacy and creativity. Some Nike By You designs highlight the number seven, representing the seven members of BTS, while others reference musical bars and measures.
The Nike By You customization experience will begin June 1 at select Nike stores in Seoul, Busan, Tokyo and Osaka. It will later expand to cities across Asia, Europe and North America through February 2027.
Nike x BTS tour merchandise will launch June 12 in Seoul, Busan and Tokyo, followed by releases in major U.S. cities, including Chicago, Boston, San Francisco, Los Angeles, New York City and Las Vegas, on July 5 and in London on July 6. Additional merchandise drops are scheduled for China, Singapore, Taguig, Bangkok, Kuala Lumpur, Jakarta, Toronto, Melbourne and Sydney through February 2027.
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