The five-day event ran from May 26 to 30 in Bangkok, where Samyang staged an experiential showcase under the "Samyang Crave Lab" concept, dividing its booth into dedicated zones — or "brand labs" — for its three key labels: Buldak, MEP, and Tangle.
Visitors sampled flagship products including Buldak and Carbonara Buldak, alongside locally tailored offerings from the MEP and Tangle lines.
Southeast Asia currently accounts for about 20 percent of Samyang's total export revenue, with Thailand, Indonesia and Vietnam serving as the primary growth markets. The company said it plans to deepen its local consumer base through a broader product portfolio and stronger brand communication.
"Through this THAIFEX, we were once again able to confirm global consumers' interest not only in Buldak, but also in our diverse brands such as MEP and Tangle," said a Samyang Foods spokesperson.
"We will continue to bring differentiated products and brand experiences that reflect the needs of local consumers to the global market."
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