Jensen Huang, CEO of NVIDIA, held an unexpected meeting with Chung Euisun, chairman of Hyundai Motor Group, on June 7 in Jongno, Seoul.
According to industry sources, Huang and Chung met at Uraekwon around 11:50 a.m. and shared a meal of Pyongyang cold noodles for about an hour. Uraekwon is known as a prominent restaurant specializing in this dish, having opened in 1946.
During the meeting, they reportedly discussed specific measures to enhance their ongoing AI collaboration. Recently, NVIDIA and Hyundai have been strengthening their partnership to lead future mobility initiatives.
Hyundai plans to establish AI technology centers, physical AI centers, and data centers in South Korea in collaboration with NVIDIA. Additionally, they are exploring the integration of NVIDIA's high-performance GPUs in areas such as vehicle AI, autonomous driving, robotics, and smart factories.
Huang had previously met with Chung and Samsung Electronics Chairman Lee Jae-yong in October 2025 at a restaurant in Gangnam, Seoul, in what was dubbed the "Kkanbu meeting."
Having arrived in South Korea on June 5, Huang is actively engaging with local partners to strengthen the AI supply chain. Shortly after his arrival, he met with SK Group Chairman Chey Tae-won, LG Group Chairman Koo Kwang-mo, and Naver founder Lee Hae-jin at a pork belly restaurant near Hongdae, in what was referred to as the "Samso meeting" (pork belly and soju).
Instead of joining the Samso meeting, Chung arranged a separate dining occasion to discuss collaboration strategies. It is anticipated that on June 8, Huang will meet with Chung again at Hyundai's headquarters in Yangjae-dong to further discuss specific plans for AI cooperation.
* This article has been translated by AI.
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