On June 8, Hyundai announced the opening ceremony of the FIFA Museum at Rockefeller Center in Manhattan, New York, and the launch of the 'FIFA World Cup 2026™' commemorative exhibition, which will run from June 11 to July 19.
The opening ceremony was attended by Ji Sung-won, Vice President of Hyundai's Brand Marketing Division; Gianni Infantino, FIFA President; Marco Paccione, Director of the FIFA Museum; and FIFA legends Roberto Baggio, Marco Materazzi, and Christian Vieri.
The FIFA Museum has been a prominent cultural space for soccer, operated by Hyundai since the 2018 World Cup in Russia.
This year's exhibition space is set up in the 'Radio Park' area of Rockefeller Center. The special exhibition, themed 'Legacy of Champions,' will be open for free during the month-long World Cup period.
This exhibition is part of Hyundai's global campaign 'Next Starts Now.' It highlights iconic moments from the 100-year history of the FIFA World Cup alongside Hyundai's journey as a FIFA sponsor.
Additionally, the exhibition will feature winning entries from Hyundai's long-running program 'Be There with Hyundai,' which has been part of the World Cup since 2006.
This year's competition focused on 'Best Support,' inviting children to express their support for their teams through artwork, representing the 48 countries that qualified for the World Cup.
An outdoor space, set to open on July 6, will feature an interactive zone inspired by a soccer field, where visitors can participate in quizzes and shooting games.
Participants will receive commemorative balloons filled with air from a pump connected to the Ioniq 9's V2L (Vehicle-to-Load) feature.
Ji Sung-won, Vice President of Hyundai's Brand Marketing Division, stated, "This exhibition celebrates the history of soccer and highlights the power of the sport to connect and inspire people across generations."
Marco Paccione, Director of the FIFA Museum, expressed his excitement, saying, "Thanks to Hyundai's support, we are thrilled to present this exhibition in New York, a major World Cup host city, and connect with fans worldwide."
Hyundai has been a FIFA sponsor for over 20 years, having established its relationship with FIFA in 1999. The company continues to engage in soccer marketing by organizing fan participation programs and cultural exhibitions during World Cup events.
As an official sponsor of the 2026 FIFA World Cup, Hyundai will provide a fleet of 1,500 vehicles, including 994 passenger cars and 506 buses, to assist in the transportation of teams, officials, and staff across 16 host cities in the United States, Canada, and Mexico.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.