The Original Beer Company, known for its premium bottled craft beers, is entering the convenience store market with its first canned offerings.
Starting June 11, the company will sell two types of canned beers, 'OBC Lager Helles' and 'OBC Lager Vienna,' at GS25 convenience stores nationwide. The price is set at 13,000 won for a pack of four cans.
This marks the company's first foray into canned beer since its founding in 2019. Previously, it focused on premium channels such as department stores, golf courses, and specialty shops, but is now expanding its reach to mainstream consumers through convenience stores.
The Original Beer Company is recognized for its champagne-style bottle design and cork-and-cage packaging. It won the top category award at the World Beer Awards (WBA) in 2022, becoming the first domestic brand to achieve this, and received a gold medal at the European Beer Star (EBS), one of the world's four major beer competitions, in 2024, highlighting its quality recognition both domestically and internationally.
A company representative stated, "We aim to extend the brand experience we have built in premium channels to canned beer, reaching a broader audience. We hope to provide customers with a new beer experience through this launch."
The new products consist of two lager styles. OBC Lager Helles (4.8%) is a bright golden lager featuring aromatic hops that impart herbal and floral notes with a clean finish. OBC Lager Vienna (5.3%) is brewed with Vienna malt, leaving a nutty bread aroma and a subtle sweetness, which pairs well with dough-based foods like meats and pizza, according to the company.
In addition to GS25, customers can purchase the canned beers at the flagship store in Samsung-dong, Seoul, or order for pickup via Naver and KakaoTalk smart order services. Starting June 15, GS25 will also offer a limited edition 'OBC Lager Glass Set' for 24,500 won.
* This article has been translated by AI.
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