The Korea Creative Content Agency announced that the "2026 K-EXPO FRANCE: All about K-Culture" will take place from June 16 to 19 at the Palais des Congrès and Le Méridien Étoile Hotel in Paris.
This event aims to extend the success of the K-Expo held in Los Angeles last month, which attracted over 40,000 visitors over two days. The LA event broadened its scope beyond K-Pop and content to include K-style sectors such as food and beauty, resulting in more than 500 business consultations and over 30 agreements between participating Korean companies and local businesses.
From June 16 to 18, the Palais des Congrès will host business-to-consumer (B2C) exhibitions and K-Pop performances.
Netflix Korea will showcase collaboration examples with major domestic companies such as Kumho Tire, Kia, and Nongshim. Twelve AI content companies, including CJ ENM, will present the latest AI content in a cinema-like setting. Attendees can experience interactive content based on extended reality (XR), augmented reality (AR), and AI in the K-Tech Connect area.
The K-Beauty Boutique will feature the Korea Cosmetic Industry Institute, the only research institution specializing in cosmetics in the country, along with companies like Cosway and Fusion Bio, presenting the latest trends in K-Beauty. The K-Food Market will include participation from the Korea Agro-Fisheries & Food Trade Corporation and Nongshim, offering experiences such as tasting Han River ramen, seafood products, and demonstrations of convenient meals like rice tteokbokki to showcase the diversity of K-Food.
In the K-Collaboration Zone, visitors can experience the fusion of Korean technology and tradition with the European luxury industry. The exhibition by Ice Staging will vividly recreate the collaboration between traditional Korean mother-of-pearl artisans, contemporary art, and the French luxury fashion brand Louis Vuitton using XR and virtual reality (VR) technology.
On the evening of June 17, the "K-Pop Concert: Inkigayo in Paris" will feature six K-Pop artist groups, including SHINee's Taemin, MONSTA X, NCT Wish, 82 Major, Stella Jang, and Hats to Hats, at the Palais des Congrès.
From June 18 to 19, Le Méridien Étoile Hotel will host export consultations for businesses. A total of 46 Korean companies will participate, engaging in one-on-one export consultations with over 100 major broadcasting, webtoon, distribution, and OTT companies in Europe, focusing on content, AI content, and K-Beauty.
* This article has been translated by AI.
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