Emart to Hold Mid-Year Food Discount Event with Chicken Priced at 2,900 Won

 
Emart is set to launch a mid-year discount event featuring popular food items.
 
From June 18 to 24, Emart will hold a large-scale discount event focused on food products that have gained significant popularity in the first half of the year, the company announced on June 16.
 
The standout item is the old-fashioned chicken, priced in the 2,000 won range. From June 18 to 21, Emart will sell the 'half-price old-fashioned chicken' for 2,980 won when paid with a promotional card, offering a 50% discount. This product uses domestically sourced refrigerated chicken.

The old-fashioned chicken was a hit during the 'Goraeit' event in March, selling over 80,000 units in just one week. Emart aims to attract customers again by reintroducing it at a lower price than before.

U.S. refrigerated beef will also see significant discounts. During the event, all U.S. refrigerated beef products will be offered at a 40% discount when paid with a promotional card, with an additional 10% discount for customers using Samsung cards. Some items, such as fresh ribs and packs, may have different discount rates.
 
The flagship product, U.S. Prime Chuck Eye Roll, can be purchased for 2,490 won per 100 grams with a maximum discount of 50%. Emart has included various cuts such as flank, sirloin, short ribs, and brisket to expand customer choices.

In addition to price reductions, Emart will also host an 'Unlimited Selection' event to enhance the fun of in-store shopping. From June 18 to 21, customers can participate in the 'Lotte Snack Unlimited Selection' and 'Harim Instant Rice Bag Unlimited Selection.'

The Lotte Snack Unlimited Selection allows customers to fill a designated box with snacks without quantity limits for 25,000 won. A similar event held from late January to early February saw a 20% increase in snack category sales and a 15% rise in customer numbers compared to the previous year.

The Harim Instant Rice Bag Unlimited Selection offers mini bags of instant rice for 19,980 won, allowing customers to choose from a variety of products, including white rice, mixed grains, and black rice.

Jung Woo-jin, Emart's marketing director, stated, "Emart will continue to strive to offer products and prices that satisfy our customers."
 
Meanwhile, Emart is running food discounts and electronics promotions until June 17 for customers watching the North and Central America World Cup at home. The event includes a '5 Cans Selection' promotion for 18 types of imported beer, along with discounts on popular deli items such as fried chicken, pizza, and assorted sushi.