Samsung Electronics announced on June 18 that it is launching the "Samsung AI Modular Home" in partnership with Space Production Company, a specialist in wooden modular housing.
Space Production Company utilizes an AI-based design and automated production system, allowing over 80% of the home to be pre-fabricated in a factory before being assembled and installed on-site. This method is characterized by shorter construction times, consistent quality, and reduced construction waste.
The two companies opened a showroom for the Samsung AI Modular Home in Hwaseong, Gyeonggi Province this month. Customers can choose from various home sizes, including 33 square meters (approximately 9.9 pyeong), 99 square meters (approximately 29.9 pyeong), and 132 square meters (approximately 39.9 pyeong), based on their land size and lifestyle.
The Samsung AI Modular Home is delivered with Samsung's home appliances and SmartThings-based AI home solutions pre-installed and registered from the factory.
Customers can select from over 20 interconnected devices, including AI appliances like air conditioners, heat pump boilers, refrigerators, and TVs, as well as smart lighting, home cameras, and door cameras. This allows them to enjoy an AI home life immediately upon moving in, significantly saving on costs and time without needing to purchase additional appliances or register networks.
Samsung plans to expand the application of AI Modular Home models to multi-story buildings of four floors or more, starting with this single-family model. They aim to introduce optimized AI home solutions regardless of the building type.
Last February, Samsung Electronics signed a memorandum of understanding with Yuchang E&C for the development of modular housing for multi-family units. At IFA 2025, they showcased a modular home solution aimed at global business-to-business markets in collaboration with Samsung C&T.
The domestic modular construction market is projected to grow to a maximum of 4.4 trillion won by 2030. As demand for modular homes, which offer cost efficiency and environmental sustainability, surges beyond the limitations of traditional construction methods, major construction firms and IT tech companies are actively entering the market to secure their positions.
Yang Hye-soon, Vice President of Samsung Electronics' DA Division, emphasized, "We will continue to propose differentiated lifestyles by combining the innovation of modular construction with Samsung's AI home solutions."
* This article has been translated by AI.
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