Samsung Enters Modular Housing Market with AI-Integrated Smart Homes

by KIM NA YOON Posted : June 24, 2026, 17:04Updated : June 24, 2026, 17:04
Exterior view of Samsung AI Modular Home showroom in Hwaseong, Gyeonggi Province
Exterior view of the 'Samsung AI Modular Home' showroom in Hwaseong, Gyeonggi Province [Photo: Samsung Electronics]


Samsung Electronics is making a significant entry into the modular housing market, where homes are manufactured in factories and assembled on-site, aiming to transform the future of residential living. This initiative goes beyond merely supplying appliances; it integrates artificial intelligence (AI) home infrastructure from the design phase, potentially offering a new alternative in the stagnant single-family home market.

On June 24, Samsung unveiled the 'Samsung AI Modular Home' in a showroom located in Hwaseong, Gyeonggi Province, in collaboration with Space Production, a company specializing in wooden modular homes.

The showcased modular homes significantly reduce construction time to about 20% compared to reinforced concrete houses and lower construction costs by 60% to 70%, ensuring economic viability. If customers choose a pre-designed product, a home can be completed within a week.

Park Jeong-jin, CEO of Space Production, stated, "Since over 80% of modular homes are produced using automated factory equipment, we can maintain consistent high quality while drastically reducing construction time and costs. Thanks to our ultra-fast construction methods, this will be a future-oriented home solution that satisfies both young and middle-aged residents."

Samsung incorporates appliance specifications and a comprehensive Internet of Things (IoT) environment into the design phase of the modular homes, equipping them with built-in high-efficiency AI appliances. This allows residents to access the entire AI functionality of their home with just one login after moving in, eliminating the hassle of purchasing and installing appliances individually.

Notably, the showroom has implemented four specialized solutions considering that 75% of single-family home residents are aged 50 and older, addressing the unique aspects of suburban living, including security, fire and leak detection, energy management, and guest reception.

To address security concerns prevalent in single-family homes, the system integrates door cameras, home cameras, and robotic vacuums to work seamlessly together. A subscription service priced at 9,900 won per month includes a 24-hour emergency response system from S1 personnel. In the event of fire or leak situations, the system provides alerts through flashing lights and automatically opens curtains for ventilation.

The energy cost burden for single-family homes, which is approximately 1.7 times higher than that of apartments, is designed to be reduced by half through the 'AI Savings Mode' and 'EHS Heat Pump Boiler' based on SmartThings, compared to traditional oil boilers.

Samsung aims to equip 10,000 homes with this technology within the next three years. Lee Shin-young, head of Samsung Electronics' DA Division, remarked, "We will actively address the inconveniences and concerns consumers face in their actual living environments using Samsung's AI technology."





* This article has been translated by AI.