Everland Launches 'ForEVER IVE' Collaboration with Popular Girl Group IVE

Members of IVE enjoy the 'ForEVER IVE' collaboration content at Everland on July 1. [Photo: Everland]

"I really love the feeling of spending the whole day with IVE."

Everland, operated by Samsung C&T's Resort Division, announced on July 6 that it has launched a special collaboration project called 'ForEVER IVE,' which brings the world of popular girl group IVE into an offline space, targeting families and global fans.

The project, which opened on July 1, features a blend of IVE's intellectual property and Everland's amusement offerings. The entire park has been transformed with IVE themes, from shuttle buses to rides, digital missions, and limited-edition merchandise stores. The event has gained momentum as news spread that IVE members visited the site to experience the content firsthand.

The shuttle bus, the first gateway to Everland, has been converted into the 'ForEVER IVE Bus,' featuring voice guidance from IVE members to enhance the immersive experience. Throughout the park, themed spaces utilizing IVE's official character, 'Minib,' have been established.

A dedicated mobile app service incorporating digital technology has also been introduced. Visitors who reserve special passes through the Everland mobile app receive a photo pass featuring their chosen member. By completing mobile missions linked to a QR code on the back, they can earn limited-edition photo cards as rewards.

Popular attractions like 'Hurricane' and 'Royal Jubilee Carousel' have also been revamped. While using these rides, IVE's hit songs play, and announcements from the members are broadcast. Photo zones featuring the members' autographs and handwritten notes have been set up in the waiting areas, encouraging fans to take memorable photos.

To maximize on-site marketing effects, exclusive merchandise and food and beverage offerings have been enhanced. A special pop-up store at the Lashion Memorium sells exclusive items such as keychains, headbands, and name tags. Additionally, snacks featuring character designs, like IVE slushies and Minib manju, are prominently displayed to stimulate visitors' senses.

On online communities and social media, fans are participating in a 'pilgrimage' relay, following the footsteps of IVE members, amplifying the viral effect.

An Everland representative stated, "Through integrated missions that connect online and offline, along with differentiated character merchandise, we aim to showcase a new theme park culture where fans actively participate and consume, going beyond simple observation."

Meanwhile, the special passes for this project are available through advance reservations on the Everland mobile app, with specific booking schedules to be announced gradually on the official website.

* This article has been translated by AI.