Namyang Dairy announced on July 7 that it will conduct the "We Lend You Milk Cartons" campaign in collaboration with the Ministry of the Interior and Safety until August. Starting this month, 1.4 million cartons of its 900ml "Premium Morning Milk" will be released sequentially, featuring safety guidelines for heavy rain preparedness.
This initiative is part of the Ministry's efforts to prevent natural disasters during the summer. By utilizing the sides of milk cartons, the campaign aims to inform consumers about essential safety measures, such as cleaning rainwater drains, regularly checking weather updates, and confirming evacuation sites, thereby promoting a culture of safety during the monsoon season. According to the Korea Meteorological Administration, this year's monsoon began on June 30 in Jeju and the southern regions, and on July 1 in the central region.
Namyang Dairy has been running the "We Lend You Milk Cartons" campaign since 2019, using product packaging as a public communication platform. The company has collaborated with various organizations, including the Ministry of the Interior and Safety, the National Police Agency, the Ministry of Health and Welfare, and the Korean Epilepsy Association, to convey messages on crime prevention, deepfake sexual crime prevention, support for young caregivers, and raising awareness about epilepsy.
Shin Il-cheol, director of the Natural Disaster Response Division at the Ministry of the Interior and Safety, expressed hope that this campaign will help the public familiarize themselves with safety guidelines for the monsoon season and foster a culture of safety.
Jang Jong-jin, head of the brand team at Namyang Dairy, stated, "We will continue to collaborate with public institutions through the 'We Lend You Milk Cartons' campaign to engage in public interest activities that benefit consumers."
Meanwhile, Namyang Dairy has adopted the slogan "Healthy Companionship for All Generations" for its corporate social responsibility initiatives, supporting vulnerable groups such as infants, single-parent families, young caregivers, and the elderly. Recently, the company launched a workplace campaign to support pregnant employees in collaboration with the Population Health and Welfare Association, and it has expanded its social contribution activities, including the production of special formula for children with rare diseases and the implementation of notched milk cartons for visually impaired individuals.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.