Lotte Department Store Ranked First in Customer Satisfaction

Lotte Department Store announced on July 8 that it has secured the top spot in the 2026 National Customer Satisfaction Index (NCSI) survey for the department store sector.

The NCSI, developed jointly by the Korea Productivity Center (KPC) and the University of Michigan, quantifies customer satisfaction based on consumer evaluations of company products and services.

This marks the first time Lotte Department Store has achieved the number one ranking in the NCSI department store category since 2022. The company attributed its success to efforts to reassess and enhance the entire customer journey from the moment they enter the store until they leave.

Lotte identified its ongoing 'premium curation' initiative at key stores as a significant factor in improving customer satisfaction. Notably, the Incheon store began a full renovation in the second half of 2023 and completed its makeover in May. The Nowon store, set to grand open next month, has also enhanced its competitiveness by introducing new beauty and gourmet sections this year.

The Jamsil and main stores are establishing themselves as hybrid shopping platforms that combine shopping, tourism, and entertainment. Together, these two locations have achieved a combined annual revenue of 5 trillion won for two consecutive years since 2024.

Kim Sang-woo, head of Lotte Department Store's sales division, stated, "Achieving first place in the NCSI department store category is a result of the dedication of our employees, who prioritize customer value, and the trust of our customers. We will continue to focus on the essence of customer experience to become a beloved department store."

Meanwhile, Lotte Department Store is holding its '2026 Summer Regular Sale' until July 12, offering discounts of up to 40% across all product categories, including fashion, sports, kids, and living. A total of over 400 brands are participating in the event.