As artificial intelligence (AI) drives digital transformation across various manufacturing sectors, the coating industry is rapidly evolving its color implementation technologies. At the forefront of this change is Noroo Paint. By integrating AI and data analysis into color mixing processes that traditionally relied on experience and skill, Noroo Paint is setting a new standard that enhances color accuracy, work efficiency, and quality consistency.
According to industry reports, Noroo Paint is accelerating the digital transformation of the coating industry by introducing a range of AI-powered color solutions.
The AI-based automatic color mixing service, NOROO SMART MIX, the AI color matching system for automotive repair, SmartTint, and NOROO Smart Color, which generates apartment repainting proposals, are all designed to enhance the entire process from color selection to mixing, repair painting, and color simulation based on data.
While these solutions serve different applications, they share a common goal of combining AI with accumulated coating data to achieve optimal color results. This shift from a process dependent on worker experience to one centered on data and algorithms has been praised for improving both accuracy and productivity.
NOROO SMART MIX is an AI-based automatic color mixing service for paint retailers. Users input the product type, specifications, and desired color, and the AI analyzes extensive mixing data to automatically calculate the most suitable mixing ratios. This reduces complex calculations and repetitive trial mixing processes, thereby shortening work time and ensuring consistent quality.
The mixing result screen allows users to visually compare the target color with the predicted color, providing various information such as expected color difference values to enhance trust in the mixing results. The color mixing history management feature enables easy access to past mixing data, improving efficiency in repetitive tasks and enhancing practical convenience.
AI technology demonstrates even greater competitiveness in the automotive repair painting sector. Even when using the same color code, slight color differences often occur on actual vehicles due to various factors, including vehicle aging, painting environment, and the characteristics of metallic paints.
SmartTint addresses these issues by applying AI-based color analysis technology. While traditional color measurement systems compared data based on color values and reflectance, SmartTint recognizes and analyzes the key elements of metallic paints, including particle feel. By quantifying particle size and distribution, the AI algorithm comprehensively analyzes the data to suggest mixing ratios that yield colors most similar to the actual vehicle.
This capability allows for more stable implementation of complex colors, including solid, metallic, pearl, and three-coat finishes, which previously required significant expertise. By analyzing various variables, AI enhances color reproducibility and significantly reduces the need for repeated corrections.
Smart Correct, another feature, automatically suggests the most appropriate correction direction by comparing measured data with target colors. After automatic correction, it recommends optimal mixing agents, providing tinting guides using numerical data and graphs to help workers intuitively determine color correction directions. This reduces reliance on worker experience, shortens color correction time, and minimizes unnecessary repetitive tasks.
Field workers and retailers can collaborate using the same data, and as more data accumulates, the accuracy of AI analysis and color matching performance continues to improve. This creates a learning-based platform that becomes smarter with increased use.
Noroo Paint's application of AI technology does not stop here. Earlier this year, it launched NOROO Smart Color, an AI service that generates realistic repainting proposals for apartments. While creating repainting proposals typically takes 1 to 3 days, NOROO Smart Color can provide a realistic proposal within about 5 minutes by uploading a photo of the apartment complex. It offers various proposals that consider the location, surrounding environment, and harmony with the existing exterior, allowing for immediate comparison and verification of multiple color options on-site.
A Noroo Paint representative stated, "AI is becoming a core competitive advantage that determines the accuracy and quality of color implementation, beyond merely automating tasks. We will continue to actively integrate AI and data technologies across the coating business to enhance our customers' productivity and quality competitiveness, leading the digital transformation of the coating industry."
* This article has been translated by AI.
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