Minister of Agriculture, Food and Rural Affairs Song Mi-ryeong stated on July 9 that "Mongolia is a market with significant growth potential," adding that "K-Food can meet the health and convenience preferences of Mongolian consumers."
According to the Ministry of Agriculture, Food and Rural Affairs, Minister Song hosted the 'K-Fresh' event in Ulaanbaatar, Mongolia, from July 8 for two days, engaging local consumers. The event included a tasting session for 'K-Convenience Store Meals' made with domestic ingredients, aimed at expanding K-Food exports.
Mongolia has emerged as a promising market, with K-Food exports more than doubling over the past five years. In the first half of this year, exports increased by over 14% compared to the same period last year. While processed foods like ramen and snacks have traditionally been top export items, there is a recent trend toward diversifying into fresh produce such as strawberries and grapes, as well as meat products.
The K-Fresh event took place on July 8, just before Mongolia's largest holiday, Naadam. Considering the high meat consumption in Mongolia, fresh agricultural and livestock products such as Korean beef, pork, chicken, and various vegetables were provided. For dessert, a watermelon punch was served.
A local attendee, Arilma, remarked, "The combination of pork belly and ssamjang was very impressive, and I would like to purchase Korean meat and fresh produce more often as a result of today's event."
On July 9, a tasting session was held at a Korean convenience store in Ulaanbaatar to celebrate the launch of 'K-Convenience Store Meals' using domestic rice and pork. This launch was a collaboration between the Korean Pork Promotion Council and a major Korean retail company operating in Mongolia, marking a new overseas distribution model for K-ingredients.
Minister Song also visited the 'K-Fresh Zone,' a specialty store for Korean fresh agricultural and livestock products, to inspect the distribution of premium items such as fruits, vegetables, and meats. This store sells fresh products flown in from Korea weekly.
Minister Song emphasized, "We will spare no effort in supporting the expansion of K-Food exports to Mongolia through the development of strategic items, certification, customs, logistics, distribution network development, and online and offline marketing."
According to the Ministry of Agriculture, Food and Rural Affairs, Minister Song hosted the 'K-Fresh' event in Ulaanbaatar, Mongolia, from July 8 for two days, engaging local consumers. The event included a tasting session for 'K-Convenience Store Meals' made with domestic ingredients, aimed at expanding K-Food exports.
Mongolia has emerged as a promising market, with K-Food exports more than doubling over the past five years. In the first half of this year, exports increased by over 14% compared to the same period last year. While processed foods like ramen and snacks have traditionally been top export items, there is a recent trend toward diversifying into fresh produce such as strawberries and grapes, as well as meat products.
The K-Fresh event took place on July 8, just before Mongolia's largest holiday, Naadam. Considering the high meat consumption in Mongolia, fresh agricultural and livestock products such as Korean beef, pork, chicken, and various vegetables were provided. For dessert, a watermelon punch was served.
A local attendee, Arilma, remarked, "The combination of pork belly and ssamjang was very impressive, and I would like to purchase Korean meat and fresh produce more often as a result of today's event."
On July 9, a tasting session was held at a Korean convenience store in Ulaanbaatar to celebrate the launch of 'K-Convenience Store Meals' using domestic rice and pork. This launch was a collaboration between the Korean Pork Promotion Council and a major Korean retail company operating in Mongolia, marking a new overseas distribution model for K-ingredients.
Minister Song also visited the 'K-Fresh Zone,' a specialty store for Korean fresh agricultural and livestock products, to inspect the distribution of premium items such as fruits, vegetables, and meats. This store sells fresh products flown in from Korea weekly.
Minister Song emphasized, "We will spare no effort in supporting the expansion of K-Food exports to Mongolia through the development of strategic items, certification, customs, logistics, distribution network development, and online and offline marketing."
* This article has been translated by AI.
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