Cuckoo is strengthening its entry into the home beauty market with the launch of a premium skincare device that incorporates key technologies used in professional skincare clinics. The company aims to enhance profitability by expanding its business portfolio from home appliances to beauty devices.
On July 13, Cuckoo announced the release of the 'Cuckoo Medikin Triple Combo Multi Skincare Device,' designed to provide professional-level skincare at home.
The new product features essential technologies such as electroporation (EP), microcurrent, and medium-frequency (EMS), all integrated into a single device. Users can operate each function individually based on their skin condition or activate multiple functions simultaneously for effective absorption of active ingredients, skin elasticity, and contour management.
The device offers four care modes tailored to specific skin concerns. These include the 'Glow Boosting Mode' to enhance moisture density and aid in the absorption of active ingredients, the 'Wrinkle Care Mode' utilizing microcurrent for managing wrinkles around the eyes and neck, and the 'Triple Solution Mode' that implements several functions at once.
User convenience has also been prioritized. The device features a triangular head with a 40-degree angle designed to fit the contours of the face, allowing for close management of curved areas like the eyes and nose. Weighing just 123 grams, it reduces the burden of prolonged use. Users can adjust the intensity across five levels, and a single charge allows for up to 350 minutes of use, enhancing portability.
With this new product, Cuckoo is accelerating its expansion into the home beauty sector. Since launching an LED mask in 2021, the company has steadily broadened its beauty appliance lineup to include hair dryers, hair irons, and skincare devices.
Cuckoo's growth in this sector is becoming evident. According to the company, beauty appliance sales in the fourth quarter of last year increased by 176% compared to the previous quarter, and sales of hair dryers and hair irons from January to April this year rose by 38% year-on-year. Recent product trials conducted with college student supporters also received positive feedback regarding performance.
Cuckoo emphasizes not only product competitiveness but also its differentiated after-sales service (A/S) based on a nationwide network of over 180 service centers. As the home beauty market grows and small brands rapidly increase, the company aims to secure consumer trust by leveraging its stable service infrastructure. Plans are also in place to launch dedicated ampoules to expand the skincare lineup.
A Cuckoo representative stated, "This new product has been developed to provide professional skincare with just one device, eliminating the need to switch between multiple devices. We will continue to introduce products that lead the home beauty market based on our differentiated technology."
* This article has been translated by AI.
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