Cosmax BTI shares rose more than 10% during trading on July 13, following news of its affiliate Cosmax expanding its custom cosmetics business in Japan.
According to the Korea Exchange, as of 11:36 a.m., Cosmax BTI was trading at 21,550 won, up 2,000 won (10.23%) from the previous trading day. At the same time, Cosmax also showed a strong increase of 6.83%.
The surge in investor sentiment was driven by Cosmax's announcement of its joint venture with Japanese beauty distribution company Fujishin. The two companies signed a contract to establish the joint venture named Trinex.
In the joint venture, Cosmax will hold a 51% stake, while Fujishin will own 49%. The plan is to combine Cosmax's AI-based custom cosmetics formulation and manufacturing technology with Fujishin's distribution network of approximately 20,000 beauty salons across Japan.
Trinex aims to establish a comprehensive custom cosmetics operation in Japan, including AI consultations, personalized formulations, local production, filling, packaging, distribution, and consumer feedback collection. Cosmax will handle product planning and production management, while Fujishin will oversee marketing, sales, and distribution.
This joint venture marks the first implementation of Cosmax's business model abroad since the launch of its custom cosmetics platform, 3WAAU, in 2023. The company plans to accumulate operational experience in the Japanese market before expanding its custom cosmetics business to major countries such as the United States and Italy.
* This article has been translated by AI.
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