Ildong Foodis expanded its engagement with sports fans by hosting a brand event linked to an FC Seoul home game.
The company announced on July 14 that it held 'Hymun Brand Day' at the Seoul World Cup Stadium during the FC Seoul home game on July 12.
This event was organized to commemorate the third consecutive year of its official partnership with FC Seoul. Various programs were offered both inside and outside the stadium to allow fans to enjoy both the game and brand experiences. Lee Young-pyo, a former FC Seoul player and the brand model for 'Hymun Amino Potent,' also participated in the event.
Before the match, the north plaza of the Seoul World Cup Stadium featured sales, experience, and event zones. The sales zone offered a limited edition 'Hymun Special Pack' containing two random FC Seoul player fan cards, along with a raffle for customers purchasing the pack, which included prizes like FC Seoul jerseys and signed balls from Lee Young-pyo.
The experience zone included a large inflatable soccer game and a social media follow roulette event. Considering the hot weather, a tasting event for 'Hymun Amino Potent Water Plus' was also held, allowing visitors to sample the product.
Fans selected through a pre-event were given opportunities to participate in a fan signing session with Lee Young-pyo, a stadium tour of the Seoul World Cup Stadium, and the escort kids program, which allowed them to enter the field with players. During the opening ceremony before the match, Lee Young-pyo performed the kickoff. A quiz event on the stadium's big screen engaged spectators during the game.
An Ildong Foodis representative stated, 'Through the brand day organized as an official sponsor of FC Seoul, we were able to meet sports fans directly. We plan to continue sports marketing that allows both the brand and consumers to participate together.'
Meanwhile, Ildong Foodis has been the official protein sponsor of FC Seoul since 2024, supporting the team with products like 'Hymun Protein Balance Active' and 'Hymun Amino Potent,' while also engaging in fan participation marketing both online and offline with FC Seoul.
* This article has been translated by AI.
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