Executives from Amazon's global logistics and supply chain visited APR's smart factory to assess the company's manufacturing and logistics capabilities, which support the rising global demand for K-beauty products.
APR announced that the delegation, including Amazon's Global FBA President Piyush Sarawagi, recently toured the APR Factory's second campus in Pyeongtaek, South Korea.
The visitors examined the surface mount technology (SMT) process for integrating electronic components into beauty devices, as well as the product assembly and inspection lines, and a two-story logistics center. They also observed the smart factory system that allows real-time monitoring of production status and the operation of automated logistics equipment.
The delegation showed particular interest in APR's integrated operational system, which controls everything from planning to production and logistics, as well as its global supply chain response strategies.
This visit comes as APR's international business is rapidly expanding. In the first quarter of this year, APR reported sales of 593.4 billion won and an operating profit of 152.3 billion won.
Overseas sales surged by 179.9% year-on-year to 528.1 billion won, accounting for 89% of total revenue. Sales in the United States also increased by 250.8% to 248.5 billion won.
The APR Factory's second campus opened in May 2024 and has the capacity to produce up to 6 million beauty devices annually.
Through its smart factory system, APR implements real-time monitoring of all processes and data-driven manufacturing management. The company plans to gradually expand automated assembly and inspection lines for some beauty devices to minimize defect rates and maximize manufacturing efficiency.
An APR representative stated, "This visit demonstrates the growing interest in K-beauty and APR's manufacturing and logistics competitiveness in the global market. We will continue to enhance our smart manufacturing and logistics systems to strengthen our ability to respond to increasing global demand."
* This article has been translated by AI.
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