The group NewJeans has generated buzz by releasing new group and individual photos through their official channels. However, online reactions have been sharply divided, with many recalling past controversies rather than celebrating the comeback.
On July 22, NewJeans shared personal and group photos, along with videos, on their official YouTube and Instagram accounts.
The released images feature Hani, Haerin, and Hyein, while notably including Minji, whose status had been uncertain until now.
This content was reportedly released to commemorate the group's fourth anniversary, but some interpret it as a signal of their return to activities.
Since last year, NewJeans has been embroiled in disputes with their agency, ADOR, over contract issues. Hani, Haerin, and Hyein have confirmed their return to ADOR, while Minji joined the recent content after negotiations. In contrast, Danielle continues to engage in legal disputes with ADOR after leaving the group.
Despite the discussions around a potential return, public sentiment has shifted significantly. Notably, Minji's statement during a press conference, "Did you understand?" along with Hani's emotional appearance at a national audit and her criticisms of the K-pop industry in international interviews, have led to backlash. Critics have pointed out, "After all the criticism, are they just coming back to make money in K-pop?"
In female online communities, there are relatively more supportive voices for the comeback. Users have commented, "Celebrities who have committed crimes return and thrive, so why be harsh on young female idols?" and "I’m happy to see a group I supported return after a long time... I hope they do well," while others expressed mixed feelings, saying, "I missed NewJeans, but it feels a bit empty."
However, negative opinions also surfaced in the same communities. Comments included, "I’ll be hearing 'Did you understand?' forever; they’re just pretty faces making money," and "They’re pretty, but it’s frustrating to think about their past criticisms of K-pop and the national audit. I have mixed feelings," and "I don’t think Hani looks the same anymore..."
Conversely, negative sentiment was much stronger in male communities. Comments included, "Finally crawling back with a thick skin," and "At least apologize before coming back. They’ll run into people everywhere," and "They criticized K-pop and are now returning," along with remarks like, "They still haven’t disbanded," and "They’re just reverting to their previous cheerful image, but now all I can think of is their harsh reputation," and "The industry is doing fine without them. There are plenty of alternatives, so why bother?"
Nonetheless, some users still see high potential for success. One user noted, "Their fandom is so large that they could easily achieve number one on music charts, but I’m not sure if they’ll be invited to web entertainment or talk shows. Honestly, I think someone will reach out, but I’m curious where they’ll start."
NewJeans has once again become the center of attention with the release of their official content after a long hiatus. However, the lingering effects of their disputes have resulted in a mixed public response regarding their future activities.
* This article has been translated by AI.
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