Lotte Cinema will exclusively screen Tomorrow X Together's third VR concert.
The company announced that it will debut the 'Tomorrow X Together VR Concert: Endless Ride' on July 31.
'Tomorrow X Together VR Concert: Endless Ride' is a VR concert that recreates the live concert experience using 12K ultra-high-definition technology. Lotte Cinema has prepared a viewing environment that combines its theater infrastructure to enhance the immersive experience for fans.
This VR concert will be shown simultaneously at Lotte Cinema World Tower and Hongdae Entrance. The World Tower will be decorated in the 'Endless Ride' theme, featuring photo zones with life-size cutouts of the members, as well as spaces for audiences to enjoy before and after the screening.
At Hongdae Entrance, the concert will be screened at Gwang-eum Cinema. This marks the first time VR content will be shown in a sound-specialized theater. Lotte Cinema plans to provide an experience that feels like being at a live concert through enhanced bass sound.
Offline events will also be held. Lotte Cinema's Sweet Shop will sell official merchandise and offer weekly special gifts. This aims to cater to fans' desire for multiple viewings and collectibles.
Ticket sales for 'Tomorrow X Together VR Concert: Endless Ride' will begin at 2 p.m. on the 23rd. More details can be found on Lotte Cinema's event page.
A Lotte Cinema representative stated, “This screening is a unique opportunity to enjoy content that combines the theater's unparalleled infrastructure with VR technology in the most immersive way. We hope that the diverse experience spaces at World Tower and the Gwang-eum Cinema screening at Hongdae Entrance will create a special time for artists and fans to connect more deeply.”
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.