Apple Reclaims Top Spot in Global Market Capitalization Amid AI Market Adjustments

by MIN JAE YONG Posted : July 28, 2026, 14:34Updated : July 28, 2026, 14:34
Apple has reclaimed its position as the world's most valuable company, surpassing Nvidia after 15 months. While Nvidia, which had been riding high on the AI wave, has seen a market correction, Apple has leveraged the stable profitability of its iPhone and services business to return to the top. This shift has led some market observers to speculate about an 'AI peak.'

The market's perspective on AI investments is changing. Previously, announcements about building data centers and securing graphics processing units (GPUs) were enough to boost stock prices. Now, companies must demonstrate how these investments translate into revenue and profits. The stage has shifted to one where justifying astronomical capital expenditures under the banner of AI is becoming increasingly difficult.

Apple's return to the top spot symbolizes this change. Despite being perceived as lagging in the generative AI race, Apple has received high marks for its substantial cash flow, loyal customer base, and robust ecosystem. Instead of diving into the competition for massive AI model development, Apple has opted to integrate AI into its existing products and services. This approach underscores the importance of connecting AI capabilities to real consumer experiences and revenue.

However, interpreting this as a decline of the AI era would be premature. Nvidia's stock adjustment signifies not the end of the AI industry, but rather a transition from unqualified optimism to a phase where performance and profitability are scrutinized. The initial excitement surrounding AI semiconductors and data centers is now spreading to software, services, manufacturing, finance, healthcare, logistics, and robotics.

Technological advancements continue as well. AI semiconductors are evolving not only in computational performance but also in power efficiency and inference costs. The competition among models is shifting from larger models to smaller, specialized models that can perform specific tasks at lower costs. As the cost of using AI decreases, the likelihood of increased adoption by businesses and individuals rises.

Of course, not all AI companies and investments will succeed. Just as not every dot-com company survived the internet boom, the AI market will inevitably see over-investment and the exit of underperforming firms. This is why one should not equate the stock price or market capitalization of a specific company with the fate of the entire AI industry.

Apple's reclaiming of the top market capitalization position reflects a change in market standards, not a defeat for AI. Investors are now looking beyond the AI label to assess a company's ability to translate that into products, sales, and profits. If Apple fails to effectively integrate AI into its ecosystem, it cannot guarantee its current standing.

Caution regarding an AI bubble is warranted. However, it is also important not to misinterpret the stock adjustments of some companies as the end of the industry. The deflation of a bubble does not equate to the disappearance of technology. In fact, when expectations are lowered, companies that can generate real productivity and profits will emerge stronger.

The rankings of Apple and Nvidia in market capitalization may continue to fluctuate. What matters is not who holds the top position, but how much AI can enhance productivity across the economy. Both the overly optimistic belief that AI will solve all problems and the pessimistic view that growth has ended should be approached with caution. The AI era is not over; it is transitioning from illusion to reality.




* This article has been translated by AI.