Pharma Research Medicare, a subsidiary of Pharma Research, recently held a symposium for pharmacists, unveiling growth strategies and new products centered around its pharmacy-exclusive beauty brand, Rejuvi. The event also presented total solutions to enhance competitiveness in the pharmacy channel.
On July 28, Pharma Research Medicare announced that it hosted the 5th 'RE:BORN Symposium' at the Chosun Palace in Gangnam, Seoul. The Reborn Symposium aims to share the latest market trends and product information with pharmacists while exploring collaborative opportunities.
This symposium introduced growth strategies and new products for the pharmacy beauty market, focusing on Rejuvi, which is based on the regenerative medicine technology and research expertise of its parent company, Pharma Research.
Polydeoxyribonucleotide (PDRN) is a component used in treatments for difficult-to-heal wounds, such as burns, and in regenerative medicine. The quality of PDRN can vary based on the raw material and extraction and purification processes, highlighting the importance of manufacturing technology in this field.
Pharma Research has developed DOT® PDRN and c-PDRN as key ingredients using its proprietary DOT® (DNA Optimization Technology), offering a range of products aimed at skin regeneration and barrier care.
During the symposium, the academic value of the Rejuvi product line and its application in pharmacy consultations were shared. The first session focused on 'The Basics of Skin Barrier Recovery,' introducing the 'Rejuvi-MD Cream,' specialized for damaged skin barrier care, and the 'Rejuvi-S Ampoule,' which contains a high concentration of c-PDRN, along with consultation methods.
The second session addressed 'New Growth Opportunities in the Pharmacy Beauty Market,' unveiling the new 'Rejuvi-S Mask' and the inner beauty product 'Rejuvi-N DNA Fit Jelly,' expanding the product line to include masks and inner beauty solutions to meet diverse consumer skincare needs.
A representative from Pharma Research Medicare stated, 'Pharmabeauty is a new growth area that combines the expertise of pharmacies with the competitiveness of K-beauty. In response to market changes, Rejuvi will provide tangible value to both consumers and pharmacies based on a diverse portfolio.'
* This article has been translated by AI.
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