New Regulations Prohibit Commercial Use of Student Records in Admissions Consulting

by BAEK DUSAN Posted : July 29, 2026, 14:00Updated : July 29, 2026, 14:00
In the future, private tutoring centers and admissions consulting firms will be strictly prohibited from requesting or using students' school records for profit. The Ministry of Education announced this measure to prevent unnecessary high-cost admissions consulting, which can reach millions of won, and to maintain fairness in college admissions. To alleviate concerns among parents and students, the ministry plans to significantly expand free counseling services available through public education institutions.
 
On July 29, the Ministry of Education released explanatory materials to clarify questions regarding the 'Restrictions on Commercial Use of School Records.'
 
With the recent advancements in artificial intelligence (AI) technology, private tutoring companies have increasingly collected and utilized students' school record data for business purposes, prompting the ministry to pursue legal amendments. The ministry determined that such practices encourage private tutoring and lead to negative consequences, such as parents pressuring teachers to alter student records based on consulting results.
 
The key point is straightforward. Under the revised 'Elementary and Secondary Education Act,' it is illegal to trade or use school records for commercial purposes. For instance, if an admissions company collects multiple students' school records and uses them for AI analysis services or paid consultations, it could violate the law. This applies regardless of whether the consultation is in-person or online. Even if a student consents to the use of their records or the consultation is free, if it ultimately serves as a means to attract students to paid courses, it may still constitute a legal violation.
 
However, general mock application services that only input basic academic grades to assess college admission chances can continue to be used as before.
 
So where should students and parents seek admissions counseling in the future? The Ministry of Education encourages the use of verified 'public career and admissions services' instead of private tutoring.
 
Schools will provide in-depth counseling through homeroom teachers and career guidance teachers who know the students best. Career and admissions support centers established in 16 regional education offices across the country will also offer one-on-one in-person and online consultations, as well as admissions information sessions tailored to local circumstances.
 
Additionally, online public services are available for easy access from home via computers or smartphones. By visiting the college admissions information portal 'Where to Go,' users can immediately check admission results for various universities and receive free phone or online consultations from over 500 current teachers. Starting in July of this year, a dedicated online counseling section for the comprehensive student record admissions process has also been established.
 
Furthermore, through the 'Together School' website, students can consult with 1,000 current high school teachers regarding subject selection, and EBSi offers a free service for predicting admission success.
 
A Ministry of Education official stated, "The public career and admissions services provided by schools and education offices are based on reliable data, including approximately 1.35 million actual college admission and rejection cases collected from high schools nationwide. We will actively support students and parents in receiving objective counseling while firmly maintaining the credibility of school records."




* This article has been translated by AI.