Shinsegae Centum City is launching a series of pop-up stores this summer, featuring eyewear, smartphones, and fashion goods. The shopping center is also continuing its scholarship program for local youth, now in its 18th year, which began in 2009.
The pop-up store for the eyewear brand 'MUUT' will be open on the fourth floor of the department store until August 12.
Under the slogan 'Always Curious,' MUUT reinterprets eyewear as a fashion accessory rather than just a vision correction tool. Customers who purchase at least one eyewear item during the pop-up will receive a 'minimal vacation bag' on a first-come, first-served basis. Additionally, purchasing collaborative products from the brand 'MISEKI' and the 'MEND Collection' will entitle customers to a Polaroid photo service and an extra vacation bag.
Shinsegae Centum City is hosting a pop-up event on the B2 and 7th floors until August 5, where customers can experience Samsung's latest foldable smartphones.
With the slogan 'Foldable, Completion and New Beginning,' this pop-up allows customers to try out the new Galaxy Z Fold8 Ultra, Z Fold8, and Z Flip8 models, as well as receive pre-order and purchase consultations. The pre-order period runs from July 28 to August 3, with activation starting on August 4.
Pre-order customers will benefit from the 'Double Storage' offer, which provides free or discounted upgrades on storage capacity. Customers purchasing the 256GB model will receive a free upgrade to 512GB, while those buying the 512GB model can upgrade to 1TB at a 50% discount. Additionally, customers will receive a 10% discount coupon for the Galaxy Watch9 Ultra2 and a 30% discount coupon for exclusive accessories and cases.
Shinsegae Centum City is operating a pop-up store for the 'K-Heritage' collection by National Geographic Apparel in collaboration with the Cultural Heritage Administration on the basement level until today.
This collection features modern graphics and designs inspired by traditional Korean elements such as Hangeul, folk paintings, and mother-of-pearl. The pop-up showcases a variety of products, including T-shirts, outerwear, and running concept items featuring Hangeul, the Ten Symbols of Longevity, and Dancheong graphics, as well as children's items like dresses and pajama sets, with some products available in limited quantities.
Accessories such as mother-of-pearl keychains, square carabiner keychains, round folding fans, and business card cases are also for sale.
The pop-up space includes photo zones, folk painting zones, Hangeul zones, and mother-of-pearl zones, offering visitors a chance to participate in a gacha machine for a chance to win a sock set or mug by uploading their visit on social media. A promotion is also running where customers can receive a mother-of-pearl hand mirror and a personalized wooden stamp based on their purchase amount.
On July 16, Shinsegae Centum City held the '18th Hope Scholarship Award Ceremony' at the department store, distributing 130 million won in scholarships to 122 local youth.
Among them, 50 middle and high school students from Haeundae District received 5 million won each, totaling 50 million won. Haeundae District recommended these students, who face academic challenges due to financial difficulties.
Attendees at the ceremony included Kim Seong-soo, Mayor of Haeundae District; Han Dong-in, Director of Planning at Busan Metropolitan Office of Education; Jo Yu-jin, Head of the Busan Regional Office of the Green Umbrella Child Fund; and Kwak Young-min, Manager of Shinsegae Centum City.
Since its opening in 2009, this initiative has reached its 18th year, with a total donation amount of 2.19 billion won and over 2,200 beneficiaries.
Shinsegae Centum City has also launched a local coexistence campaign, 'SHINSEGAE LOVES BUSAN,' and established a volunteer group under the same name to expand its community support activities.
Kim Seong-soo expressed gratitude to Shinsegae Centum City for its consistent support, stating, 'I appreciate Shinsegae Centum City for continuously helping local youth not to give up on their dreams due to financial difficulties.' He added, 'We will further expand public-private cooperation and welfare resource connections to ensure that our youth can focus on their studies in a stable environment and nurture their future dreams.'
Kwak Young-min stated, 'We will continue to support children who will lead the future of our community, so they can pursue their studies with hope and courage.'
* This article has been translated by AI.
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