Carrot announced that its local living service, 'Neighborhood Walking,' has surpassed 2 million users just one year after its launch, with a total of 49.3 billion steps recorded. The company explained that this distance is equivalent to walking around the Earth approximately 10,000 times or making 513 round trips between the Earth and the Moon.
Additionally, users of Neighborhood Walking have visited around 1.72 million local shops nearly 200 million times over the past year.
Launched in mid-July last year, Neighborhood Walking is designed to encourage users to visit local businesses naturally through daily activities like commuting and walking.
Users can participate in missions such as completing step goals and inviting friends, or they can earn rewards by posting photos and reviews of their visits. The rewards, known as Carrot Money, can be used like cash at Carrot Pay partner stores. The company noted that this approach not only provides simple rewards but also offers an exploratory experience that helps users discover new shops and share local information.
The initiative has also led to charitable and environmental activities. In October of last year, Carrot collaborated with the Ministry of Employment and Labor on a 'Step Donation' campaign to support job-seeking youth. In April of this year, it launched the 'Neighborhood Walking for the Earth' campaign in partnership with the Ministry of Climate, Energy, and Environment and the Korea Environmental Preservation Agency, engaging about 480,000 participants in carbon emission reduction efforts.
Carrot plans to continue enhancing the neighborhood exploration experience and pursue various collaborations to establish Neighborhood Walking as an essential service in daily life.
A Carrot representative stated, 'Neighborhood Walking has created opportunities for users to explore their neighborhoods and discover hidden shops. We will continue to promote the joy of walking while ensuring that users' footsteps lead to positive changes in local businesses and society.'
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.