Job Korea will hold a conference focused on recruitment strategies in the age of artificial intelligence (AI) on the 27th at the Amoris Hall in GS Tower, Yeoksam-dong, Seoul.
The term 'HReka' combines HR and Eureka, signifying the provision of insights that prompt a 'Eureka' moment when HR insights are needed.
Since last year, Job Korea has been operating the HReka conference, which shares the latest HR trends and corporate case studies, along with a smaller networking program called HReka Meetup. The previous conference attracted over 200 HR professionals.
This year's theme is 'Change that Creates Victory in the AI Era.' As AI becomes more prevalent, HR trends in recruitment, organizational management, and performance evaluation are evolving, prompting companies to align their HR efforts with AI-driven outcomes. Job Korea will share real-world AI implementation cases and strategies to help organizations find tailored solutions.
Speakers will include Lee Dong-hoon, Executive Director of LG AI Research, Kim Anna, Chief People and Strategy Officer at Lemonbase, Kim Young-joo, Lead of the HR AX Task Force at LG Uplus, and Hwang Ji-wook, HR Business Partner at KT. Professor Shin Jae-yong from Seoul National University will explain the conditions that attract talent based on corporate community statistics.
Job Korea's Chief Strategy Officer, Lee Chang-jun, will present on 'Why Recruitment is Becoming Increasingly Difficult.' He will analyze the structural factors contributing to the growing challenges in hiring, based on HR data accumulated by Job Korea and Albamon over the past 30 years, highlighting the rising standards for talent selection and job seekers' expectations.
In addition to the presentations, there will be on-site recruitment consulting booths to help address real hiring challenges. Companies can receive tailored consulting from Job Korea representatives on topics such as recruitment strategy development, job posting evaluation, and recruitment process improvement.
There will also be interactive programs themed around 'Recruitment Victory,' including mini-games and social media participation, with small prizes for participants.
Registration for the HReka 26 conference is available for free on the Job Korea website until the 19th.
Jung Eun-hye, head of the Insight Strategy Team at Worksphere, stated, 'As this event will share real AI transformation cases and operational data, we hope companies preparing for recruitment through Job Korea and Albamon can gain validated solutions at HReka 26.'
* This article has been translated by AI.
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