LF OOFOS Sells 150,000 Pairs in Seven Months Since Launch

LF's American recovery shoe brand OOFOS has surpassed 150,000 pairs sold in just seven months since its launch in South Korea.

According to LF, OOFOS's sales in June increased approximately 40 times compared to January, when sales began. By the end of last month, total sales exceeded 150,000 pairs, and the brand ranked first in the monthly rankings on Musinsa.

LF attributed OOFOS's growth to the rising popularity of wellness lifestyles that prioritize comfort.

The flagship product, the Original Black flip-flop, has achieved a 99% sales rate. The newly introduced 'Plus' line, featuring improved comfort and design, also sold out quickly.

OOFOS products utilize a patented material called OOFOAM and are designed with biomechanics in mind. They are known for their shock-absorbing properties, reducing foot strain and providing comfort not only for recovery after exercise but also for daily activities involving prolonged walking or standing.

LF has expanded customer engagement by offering collaborative products and strategic items online, while also operating pop-up stores in department stores offline. In the second half of the year, the company plans to broaden its online and offline distribution networks and enhance wellness-related events.

An OOFOS representative stated, "We aim to grow into a year-round lifestyle brand that suggests wellness in everyday life by combining recovery features with design and brand experience."

Founded in 2010 in Massachusetts, OOFOS has established itself as a leading recovery shoe brand in the North American running and fitness market.