Recently, a 12-month-old baby's adorable attempt to eat Nongshim's Banana Kick went viral on social media, prompting the company to send a special gift to the child.
On August 5, industry sources reported that Nongshim created and gifted a package containing Banana Kick, Melon Kick, and Mango Kick specifically for the baby featured in the viral video.
Launched in 1978, Banana Kick is one of Nongshim's flagship products, beloved by many fans. In the viral clip, the baby pauses in response to their mother's firm admonition, "No," while trying to reach for the snack. The child's sheepish scratching of their head as they gaze at the snack bag captured the hearts of netizens.
The video garnered 25.8 million views, 1.48 million likes, and over 12,000 comments, with viewers commenting on the baby's cute expression, saying things like, "The baby's embarrassed face is so adorable," and, "I think of this baby every time I see Banana Kick."
After the video gained popularity, Oh Young-joo, a junior member of Nongshim's snack marketing team, personally planned a special gift for the baby. In addition to Banana Kick, the company produced oversized bags of Melon Kick and Mango Kick, larger than the child's height. Nongshim had previously introduced Melon Kick and Mango Kick in April and May of last year, respectively.
The specially designed packaging featured the baby's face and included the phrase 'Banana Kick Baby.' Inside the large bag were 20 regular-sized snack bags.
Following this, the baby's family shared a follow-up video on Instagram, noting, "The baby is 80 cm tall, but the snack bag is even bigger," adding, "Two kids could fit in it comfortably." This follow-up video also attracted significant attention, with 2.39 million views and 140,000 likes.
A Nongshim representative stated, "This product was specially made for the baby and is not planned for regular sale. We will continue to operate programs that allow us to communicate directly with consumers who enjoy Nongshim products."
* This article has been translated by AI.
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