Innocean announced that its operating profit for the second quarter reached 44.6 billion won, a 22.4% increase compared to the same period last year.
Revenue for the second quarter was 499 billion won, down 3.9% year-on-year, while net profit for the same period rose 53.1% to 36.5 billion won.
An Innocean official commented on the results, stating, "The double-digit increase in operating profit for the second quarter, following the first quarter, is significant as it indicates that the strong performance is not a one-time occurrence but has continued throughout the first half of the year. This is a result of the expansion of our domestic and international CX (customer experience) business, including sports marketing, digital services, brand space management, and offline experience design."
In South Korea, the agency benefited from the World Cup-related projects in North and Central America, as well as a balanced increase in CX projects from both affiliated and non-affiliated clients. Major projects, including the Busan Mobility Show and the KT Gwanghwamun showroom, contributed to the results.
This has further expanded the contribution of the CX business, which designs and operates offline customer experiences beyond traditional advertising. Consequently, domestic operating profit increased by 36.7% year-on-year to 6.7 billion won.
Internationally, the CX business also expanded, focusing on sports marketing and digital services.
In the Americas, sports marketing related to the 2026 World Cup began to be reflected in the results. The U.S., Mexico, and Canada entities, as host countries, conducted on-site events and booth operations, driving growth through increased media spending.
Additionally, the U.S. subsidiary Canvas saw growth in programmatic buying (automated digital ad purchasing), contributing to non-affiliated business growth. As a result, total revenue and operating profit in the Americas increased by 9.6% and 5.1%, respectively, compared to the previous year.
In Europe, Innocean continued to expand its digital services, including web management, customer relationship management (CRM), and data analytics, while strengthening its sports marketing efforts related to Genesis's participation in the 2026 WEC Le Mans 24 Hours and golf marketing. Consequently, total revenue in Europe increased by 41.8%, and operating profit surged by 115.3% year-on-year, demonstrating rapid growth.
Innocean plans to continue its domestic CX integrated campaigns, global sports marketing, and growth in European digital services in the second half of the year. The company also aims to enhance new businesses in AI, data, and IP to further strengthen its sustainable growth foundation.
* This article has been translated by AI.
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