Naver will introduce an exclusive return center and early morning delivery service for its membership subscribers starting in October. The company aims to enhance its delivery competitiveness while simultaneously expanding its membership base and boosting commerce transactions.
During a conference call on August 7, CEO Choi Soo-yeon stated, "The most notable achievement in commerce this quarter is that strengthening delivery competitiveness is directly leading to increased purchases by users and growth for sellers." As of June, the transaction volume for N Delivery through Smart Store has surged by 76% compared to the same period last year, with coverage surpassing 20% and progressing smoothly toward the year-end target of 25%.
Choi added, "The scale of direct contracts between sellers and Naver has more than quadrupled compared to last year, and we are on track to increase the proportion of direct contracts to over half by year-end. By expanding direct contracts, we are standardizing logistics operations, enhancing price competitiveness and delivery quality, while also reducing the operational burden on sellers regarding returns, settlements, and order management."
Naver plans to strengthen benefits linked to membership and delivery in the second half of the year. Choi noted, "Starting in October, we will provide a fast return service through the exclusive return center and will officially launch dedicated early morning delivery. These new benefits will further enhance the positive cycle between membership and N Delivery, accelerating growth in the latter half of the year."
Looking ahead, Naver intends to actively expand its membership base by enhancing partnerships that focus on daily life and offering offline payment benefits. Choi emphasized, "The app will lead users in discovery and exploration, while membership will help anchor customers within the ecosystem, and delivery will strengthen the positive cycle leading to purchase conversions and repeat purchases."
* This article has been translated by AI.
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