According to Starbucks Korea, 90% of customers who redeemed drinks using the summer coupon opted for iced beverages. The company analyzed the usage of summer coupons provided to reward members last month and reported this finding on August 10.
The most popular item was the iced café Americano, which accounted for 42% of all coupon redemptions. The ongoing heatwave has likely influenced the demand for cold drinks, as reflected in the coupon usage.
The 30% discount food coupon was most frequently used for the 'Soft Cream Castella.' Other popular items included the 'Blueberry Marble Cheesecake' and the 'Ham & Arugula Pesto Sandwich,' which were also favored as meal replacement desserts.
In July, Starbucks provided two types of summer coupons to reward members. The drink coupons allowed customers to choose one beverage from café Americano, café latte, or vanilla latte. Customers could also switch the coffee beans to blonde, decaf, or half-decaf, and size changes were available for an additional fee. The food coupons offered a 30% discount on sandwiches, cakes, and bakery items.
The coupon usage period ends on the 14th. Members holding the coupons can check their usage status and expiration date through the Starbucks app before redeeming them at stores nationwide.
A Starbucks representative stated, "In the midst of the ongoing heat, it appears that customers are enjoying iced drinks through the summer coupons. We plan to continue offering various customer benefits and services in the future."
* This article has been translated by AI.
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